Global business

Speaking Your Customer’s Language: A Complete Guide to International Marketing

Explore how international marketing helps businesses promote products and services in different target markets by adapting them to local wants and needs.

Translation management

How to Translate a Web Page: Top 3 Methods to Use

Explore the best options for translating a web page in your preferred browser or on your mobile device, and learn more about how to translate an entire site of your own.

Translation management

A Phrase Guide to Automating Your Translation Workflow

The secret to a streamlined translation workflow lies in smart automation. Learn more about how the Phrase Localization Suite can help you harness it.

Machine translation

How Accurate Is Google Translate? A Look at Research and Practice

Google Translate is a key player in machine translation development, but its accuracy has often raised doubts. Let's explore some research and practical tips to make better use of it.

Localization strategy

Automated Translation: How to Speed Up Time to Market for Global Growth

Automated translation refers to using predefined triggers to initiate and execute tasks related to transferring text between languages. Here's how forward-thinking businesses leverage it for international…

Localization strategy

SaaS Localization: How Software Companies Can Grow Into New Markets Seamlessly

For any software company aiming to increase the user base globally for its web or mobile app, SaaS localization is key. Here's how to make it work with the right strategy and technology.

Global business

Global Standardization: Navigating Uniformity and Variation for Business Growth

Global businesses adopt standardization for brand consistency and operational efficiency. Discover the benefits of a global standardization strategy—and how localization can mitigate its limitations.

Global business

Global Marketing Strategy: Balancing Brand Consistency with Market Relevance

Find the sweet spot where your global ambitions meet local appeal—with the right global marketing strategy for your business.

Global business

Multilingual Content Marketing: Strategies for Global Impact

Discover how multilingual content marketing can help growing businesses grow brand credibility, connect with target audiences across diverse markets, and drive growth with the right strategy and technology.