Speaking Your Customer’s Language: A Complete Guide to International MarketingExplore how international marketing helps businesses promote products and services in different target markets by adapting them to local wants and needs.
How to Translate a Web Page: Top 3 Methods to UseExplore the best options for translating a web page in your preferred browser or on your mobile device, and learn more about how to translate an entire site of your own.
A Phrase Guide to Automating Your Translation WorkflowThe secret to a streamlined translation workflow lies in smart automation. Learn more about how the Phrase Localization Suite can help you harness it.
How Accurate Is Google Translate? A Look at Research and PracticeGoogle Translate is a key player in machine translation development, but its accuracy has often raised doubts. Let's explore some research and practical tips to make better use of it.
Automated Translation: How to Speed Up Time to Market for Global GrowthAutomated translation refers to using predefined triggers to initiate and execute tasks related to transferring text between languages. Here's how forward-thinking businesses leverage it for international…
SaaS Localization: How Software Companies Can Grow Into New Markets SeamlesslyFor any software company aiming to increase the user base globally for its web or mobile app, SaaS localization is key. Here's how to make it work with the right strategy and technology.
Global Standardization: Navigating Uniformity and Variation for Business GrowthGlobal businesses adopt standardization for brand consistency and operational efficiency. Discover the benefits of a global standardization strategy—and how localization can mitigate its limitations.
Global Marketing Strategy: Balancing Brand Consistency with Market RelevanceFind the sweet spot where your global ambitions meet local appeal—with the right global marketing strategy for your business.