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Machine translation

ChatGPT Translation: How to Harness AI to Drive Global Business Growth

Discover how ChatGPT is being used for translation by global organizations. Explore its capabilities, advantages, and limitations, and learn best practices for integrating AI-powered solutions to enhance…
Internationalization vs localization blog post featured image | Phrase

Localization strategy

Internationalization vs Localization: How They Differ, and Why You Need Both for Global Reach

Internationalization and localization are often confused to be the same. Let’s see how they differ and why both are important for global expansion.
allGlobal businessLocalization strategyMachine translationPhrase and beyondSoftware localizationTranslation management
A promotional ebook cover image for "Maximizing Global Ecommerce Sales: How Language Creates a Strategic Advantage" by Phrase. The image features a person holding a credit card while shopping on an ecommerce website on a laptop. The website displays a "Shop Now" banner promoting a discount, and the image highlights the role of language in ecommerce success with colorful icons representing different languages. The Phrase logo is positioned at the bottom left, accompanied by a modern gradient background.

Global business

The key role of language and customer experience in global growth

Discover how AI-driven solutions can help you break language barriers, boost customer experience, and increase conversion rates. Read on to explore key insights from our latest ebook, Maximizing Global…

Machine translation Phrase and beyond

Enterprise-Specific Machine Translation Adaptation with LLM-based Technology

Discover how enterprise-specific machine translation is evolving with cutting-edge LLM technology. From static adaptation to on-the-fly dynamic adjustments powered by Generative AI, learn how these advancements…
 "Hands typing on a laptop keyboard with overlaid smiley face icons representing customer satisfaction, including stars and a checkmark, symbolizing positive feedback and live chat support."

Translation management

Words That Work: Speaking Your Customer’s Language in Live Chat

Discover how language transforms live chat support, improves customer satisfaction, and drives global loyalty. Learn strategies for cultural nuance, AI-powered translations, and scalable multilingual solutions.
 A white Suzuki car parked on a city street at night, surrounded by streetlights and vibrant light trails, reflecting a modern and urban ambiance.

Global business

Lessons from the Automotive Industry: How Suzuki’s Localization Strategy Dominated India

Discover how Maruti Suzuki mastered localization to dominate the Indian market, while Ford stumbled. Learn key lessons on cultural adaptation, customer insights, and AI-driven strategies to fuel global…
 Feature image for the blog post titled "Great Expectations: Localization in 2025," showcasing four panelists: Marco Trombetti (Translated), Renato Beninatto (Nimdzi), Luz Pineda (Motorola Solutions), and Georg Ell (Phrase), set against a deep blue background with the title prominently displayed.

Global business Localization strategy

Step into 2025: Key Localization Trends to Watch

Explore the future of localization with insights from leading experts at Translated, Nimdzi, Motorola Solutions, and Phrase, and discover how AI and LLMs are reshaping the language industry for 2025 and…
 A woman in a pink sweater stands facing a turquoise wall filled with colorful sticky notes in various shades of pink, yellow, orange, and green, symbolizing planning, brainstorming, and forward-thinking ideas.

Localization strategy

Key Trends Poised to Shape the Language Industry in 2025

Explore the key trends shaping the language industry in 2025, including the evolving role of AI, accessibility and inclusivity. Discover how hyperautomation, and the integration of innovative tools and…
 A photo of David McNamee, Enterprise Solutions Engineer at Phrase, wearing a blue shirt and smiling. The background features futuristic abstract graphics with flowing digital waves, grids, and bright light effects, alongside the Phrase logo in the bottom right corner.

Localization strategy

Ten Must-Know Localization Workflow Automations for Modern Teams

Discover ten practical localization workflow automations—from CMS integration to custom MT training—that reduce errors, streamline processes, and help teams scale effortlessly. Learn how automation can…
 A smartphone with a bright orange background showcasing a grid of localized app icons, illustrating the concept of app localization and cultural adaptation for global markets.

Localization strategy Software localization

The Essentials of App Localization for Marketers: Part 2

Discover how to localize and optimize app store listings to increase visibility, downloads, and user engagement. Learn about key ASO tools, metrics, and localization strategies for success in global markets.

Phrase and beyond

Simplify Multilingual Content Management: How The Phrase-Contentful Integration Accelerates Global Expansion

Discover how the Phrase-Contentful integration simplifies multilingual content management with AI-driven workflows, real-time progress tracking, and automated quality assurance—helping businesses accelerate…
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