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Global business

The business case for global expansion: Key metrics and market trends

Localization and personalization are now essential for global growth. With 90% of businesses planning to enter new markets and 87% confirming that localization drives success, explore data-driven insights…

Global business

2025 Guide to Market Research: Key Strategies and Best Practices

Market research is a key component of a global expansion strategy. Learn the ins and outs and best practices of market research for international expansion.
allGlobal businessLocalization strategyMachine translationPhrase and beyondSoftware localizationTranslation management
Gamer playing on a high-end PC in a neon-lit setup, wearing a headset and interacting with an AI-driven video game.

Global business

The AI revolution in gaming: personalization, efficiency, and the bottom line

AI is reshaping every corner of the gaming industry, from personalized experiences and procedural content to real-time localization and live-service automation. Explore how studios are turning AI from…
 Two factory workers operating and inspecting automated manufacturing equipment in a smart factory setting.

Global business

Smart factories, smarter risks: How AI is reshaping manufacturing

Artificial intelligence is driving a sea change in manufacturing: revolutionizing supply chains, reshaping production lines, and redefining quality control. But while AI is a powerful enabler, it also…
 Close-up of color-coded file folders with blank tabs, representing structured documentation and organization for multilingual localization processes.

Translation management

Automating documentation for global markets: Streamlining localization through AI

Manual localization of product guides, manuals, and technical docs is costly, slow, and error-prone. Discover how AI-powered tools—from machine translation to OCR—streamline the localization process, cut…
 The Clarion hotel, Malmo, played host to LocWorld 53.

Phrase and beyond

5 global trends reshaping localization at LocWorld53 Malmö

From AI integration to shifting definitions of quality, LocWorld53 Malmö showcased how localization is evolving. We break down five trends shaping the future.

Machine translation Phrase and beyond

From MT to market: How Phrase supercharges DeepL with quality, automation, and AI

See how Phrase and DeepL work together to turn fast machine translation into quality, production-ready content. This blog highlights five key capabilities—from automation to AI review—that help teams scale…

Global business Localization strategy

From ambition to action: How language leaders can tame the AI beast

Phrase’s Georg Ell and Simone Bohnenberger-Rich join Lion People Global’s Elevate Innovate series to discuss what it really takes to scale AI in the enterprise—from data quality and risk management to…
 Making LLMs work for multilingual content | Semih Altinay and Miklós Urbán

Machine translation Translation management

Making LLMs work for scalable, brand-consistent multilingual content

Learn how localization teams are moving from LLM experimentation to operational use. In this webinar recap, we explore practical ways to generate, adapt, and evaluate multilingual content with AI—without…
 A woman in a light sweater sits in a home office, focused on her laptop, representing a developer or content manager working on WordPress localization tasks in a calm, professional environment.

Software localization

How to build a scalable WordPress i18n workflow

WordPress powers the web, but translating it well takes more than plugins. Discover how to build a scalable localization workflow using gettext, best practices, and the Phrase plugin.
 A professional woman in a white blouse works at a desk with multiple computer monitors displaying data visualizations and code interfaces. Behind her, large screens show global network maps and analytics, symbolizing the integration of AI and automation in localization management.

Localization strategy Translation management

The AI-shaped (R)evolution of the localization manager’s role

AI hasn’t replaced the localization manager—it’s elevated them. From project execution to cross-functional strategy, this article unpacks the evolving responsibilities of localization leaders in a world…
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