Global business

The Power of Localization to Unlock Global Growth: A CEO’s Perspective

Georg Ell, Phrase CEO, on why localization is key for global business and how it can help brands expand their reach across markets.

Global business

Transnational Strategy: From Theory to Practice

Discover how transnational strategy works and how it can help growing companies improve efficiency and reduce costs when going global.

Global business

Multi-Domestic strategy: Key Concepts and Implementation Tips

Discover how multi-domestic strategy works and how companies can improve local competitive advantage with high customization of products and services to local needs and preferences.

Global business

How to Make the Most of Multilingual UX Design

Get to know all the secrets of using localization technology to create good multilingual UX design for your global web or mobile app.

Global business

Market Research: How to Make the Most of It for Global Expansion

Market research is a key component of a global expansion strategy. Learn the ins and outs and best practices of market research for international expansion.

Global business

International Strategy: What It Is, and Why Companies Adopt It

Discover what makes an international strategy beneficial for companies on track for global growth, especially in the early stages of expanding globally.

Global business

A Comprehensive Guide to Globalization in Business

By understanding the pros and cons of globalization, your company can make informed decisions. Discover what globalization means for business and how you can benefit from international markets.

Global business

When a Global Journey Goes South: 10 Examples of Bad Translation

Explore how bad translation can damage a global business and how you can avoid making the same mistakes when addressing international markets.

Global business

A Guide to Understanding Customer Needs in New Markets

Understanding customer needs across cultures can be challenging given the diversity of global markets, but some proven techniques can help you get off to a good start.