Phrase for technology teams
Language infrastructure for the enterprise tech stack
Phrase is the language platform layer that connects your content systems, AI models, agents and teams. API-first, composable and enterprise-grade security built in. The language infrastructure your business can build on.
Trusted by technology teams at
The cost of fragmented language technology
Most enterprises don’t have a coherent language technology stack, they have a patchwork. The technology leader inherits the integration debt, compliance gaps, and drag on every international market.
Vendor sprawl
Multiple tools, multiple contracts, multiple failure points, and a total cost of ownership that compounds with every new market you enter.
Shadow localization
When there’s no tech foundation, teams and agents fill the gap themselves. Resulting in disconnected tools, inconsistent output, and untracked costs.
AI without governance
Every team is running their own AI experiments, no quality standards, no compliance framework, and no way to account for the cost or the risk.
PLATFORM OVERVIEW
One platform, not another point solution
Phrase gives your teams one platform to build on, one integration point across your entire stack, and one governed layer for all language activity across the enterprise. API-first and MCP-enabled, so it works for human teams and AI agents alike. Clean architecture. Zero new debt.
Composable by design
Every capability in Phrase is modular. Use what you need today. Add capabilities as requirements grow, and swap out what no longer fits or as your needs change. No forced bundles, no artificial upgrade paths.
API-first. MCP ready.
Phrase exposes all core platform actions via API and MCP, giving you full control to automate language operations your way. Use integrations or build the custom processes your architecture requires.
Intelligent orchestration
Phrase Orchestrator automates content routing, translation, review, and delivery. Configure automation visually or via JSON. Rules-based, event-driven, and maintainable by your team, not ours.
Analytics and reporting
Full visibility into cost, quality, and throughput across every market, team, and AI engine. The data your architecture and investment decisions actually need, surfaced automatically when you need to review.
AI AND EXTENSIBILITY
AI flexibility, enterprise governance
Use Phrase Language AI, bring your own LLM, plug in any MT provider, or combine all three. Phrase routes content through whichever engine you choose and scores every output consistently, so you can compare engines, set thresholds, and govern quality at scale.
Phrase also exposes translation memory, terminology, and glossary data via API and MCP: the institutional language knowledge no general-purpose LLM has access to. Your AI builds get better when they pull from it. Build on Phrase, and the value compounds with every project.
BYOE (Bring Your Own Engine)
Route any MT or LLM through Phrase. You own the model; Phrase handles orchestration, quality evaluation, and governance. The capability without the infrastructure cost.
Quality evaluation at scale
AI-assisted quality evaluation across all engines and content types. Set your individual thresholds by tier: publish, review, or flag. Consistent standards whatever
the source.
Language knowledge via API
Your organisation’s language knowledge, translation history, terminology, style rules, and context, accessible programmatically. Feed it into any model or AI build.
Controls and compliance
You set the quality thresholds. Phrase enforces them consistently across every engine, every team, and every market. Full traceability and accountability when you need it.
Built to extend
Phrase is an open platform with a broad ecosystem of partners building on our infrastructure, adding specialised capabilities, regional expertise, and vertical solutions. Every partner that builds on Phrase extends what’s possible for every customer.
More options for your teams. More AI agents, tools, and partners connecting into the platform. Lower total cost of ownership as the ecosystem absorbs complexity you’d otherwise build yourself. The platform gets stronger as the ecosystem grows.
INTEGRATIONS
Connected across your entire stack.
Phrase integrates natively with the platforms your teams use and the tools your agents call, via native integrations, API, and MCP. Connect once, and Phrase handles the rest.
Code repositories
Github
Achieve high reliability and performance by automatically sending branches and repositories to Phrase for translation.
GitLab
Streamline your workflow and avoid bottlenecks by automatically creating projects and importing content.
Bitbucket
Keep projects organized by creating jobs that are automatically sent for translation when your branches and repositories are updated in Bitbucket.
Content management
Contentful
Translate all text and rich text fields in your nested entry-level and field-level content models.
Adobe Experience Manager
Get your multi-channel marketing content to the right people at the right time in the right language. Phrase also supports Adobe Experience Manager as a cloud service.
Sanity
Enable developers and content creators to effortlessly scale the localization of websites for a global audience.
Storyblok
Build translation workflows you can trust for your Storyblok content. Combine AI translation with reviews from your preferred linguists for high-quality results.
WordPress
Reach a wider audience by seamlessly translating your posts, pages, categories, tags, and custom post types with Phrase.
Salesforce
Grow global customer relationships with translation project tracking, quality control, and automation across multiple Salesforce Clouds.
Design tools & project management
Figma
Designed for a global audience.
Preview your multilingual designs without ever leaving Figma.
Jira
Connect translation jobs to your Jira tickets and receive updates directly in Jira.
Slack
Connect to Slack and customize which notifications you receive in your Slack channels.
Reliable and secure
The Phrase Localization Platform follows best practices in security, stability and performance. This means we comply with the Principles and Security Statements of ISO 27001, PCI DSS, AWS, CCPA and GDPR. Our infrastructure is one of the most resilient and robust available (zero downtime deployments and a 99.9% uptime), and we work hard to ensure it stays that way.
MEASURABLE IMPACT
How enterprises use Phrase
CUSTOMER STORY
Deliveroo
170,000 restaurant & grocery partners, 10 markets
Project timelines reduced by up to 4 days with Figma integration. Localization managers saving 35–40% of time previously spent on project management. Consistent, centralized localization across 10 languages for 3,500+ global employee
CUSTOMER STORY
What3Words
60+ languages, ~100 freelance translators
Scaled from 4 to 60 languages without adding administrative overhead. 25% reduction in time spent on admin tasks. Up to 10 hours saved per app update — with each new language launch pack completed in 5–6 weeks.
Phrase gives Zendesk the ability to automate many processes, allowing us to use AI solutions effectively. With the right automation in place, we can scale our operations further and continue to improve quality.
It was all pretty manual for a while. And then, the bigger the volume, the more languages we got, the more time-consuming it was, from an administrative point of view, to update our app. We explored multiple localization solutions, but Phrase emerged as the indisputable frontrunner.
Now, around 60 employees use Phrase for localizing various content, including ride-hailing apps, web portals, and help centers. The company’s translation projects are categorized into four key areas: Android, iOS, backend, and frontend.
FAQs about Phrase
How does Phrase integrate with our existing tech stack?
Phrase offers many native integrations across CMS platforms, code repositories, design tools, and project management systems. For anything not covered natively, the Connector API and MCP let your teams build exactly what your architecture requires.
Can we bring our own AI/MT engine?
Yes. Route any LLM or MT provider through Phrase. You own the model and the AI strategy; Phrase provides the orchestration, quality evaluation, and governance.
What security certifications does Phrase hold?
We are ISO/IEC 27001:2022 certified and TISAX assessed, and we have completed a SOC 2 Type I audit, with SOC 2 Type II in progress. US and EU data centres with customer-controlled data residency. Security questionnaire available on request. Full documentation in the Phrase Trust Center.
How does Phrase handle AI governance?
You set the quality thresholds. Phrase enforces them consistently across every engine, every team, and every market. Governance is built into the platform, not bolted on after the fact.
What does “composable” mean in practice?
In practice it means you’re not committing to capabilities you don’t need today, and you’re not locked into a bundle that forces upgrades. Your Phrase deployment grows with your requirements, not against them.
What is the total cost of ownership?
The platform fee covers all capabilities you activate, with no hidden integration costs or maintenance overhead. The alternative, building and maintaining equivalent orchestration, quality evaluation, and governance infrastructure in-house, compounds in cost with every new language, market, and compliance requirement. Phrase absorbs that complexity as a managed, continuously improving platform.
How does Phrase work with AI agents?
Phrase exposes its full capability stack via API and MCP, so AI agents can call Phrase directly as part of any agentic workflow. Translation, adaptation, quality evaluation, and language knowledge are all accessible programmatically. Your agents get the same language intelligence your human teams use, without any additional integration overhead.
See how Phrase fits your architecture
Every enterprise tech stack is different. Let’s talk about yours.