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The cost of fragmented language technology

Most enterprises don’t have a coherent language technology stack, they have a patchwork. The technology leader inherits the integration debt, compliance gaps, and drag on every international market.

Vendor sprawl

Multiple tools, multiple contracts, multiple failure points, and a total cost of ownership that compounds with every new market you enter.

Shadow localization

When there’s no tech foundation, teams and agents fill the gap themselves. Resulting in disconnected tools, inconsistent output, and untracked costs.

AI without governance

Every team is running their own AI experiments, no quality standards, no compliance framework, and no way to account for the cost or the risk.

One platform, not another point solution

Phrase gives your teams one platform to build on, one integration point across your entire stack, and one governed layer for all language activity across the enterprise. API-first and MCP-enabled, so it works for human teams and AI agents alike. Clean architecture. Zero new debt.

Composable by design

Every capability in Phrase is modular. Use what you need today. Add capabilities as requirements grow, and swap out what no longer fits or as your needs change. No forced bundles, no artificial upgrade paths.

API-first. MCP ready.

Phrase exposes all core platform actions via API and MCP, giving you full control to automate language operations your way. Use integrations or build the custom processes your architecture requires.

Intelligent orchestration

Phrase Orchestrator automates content routing, translation, review, and delivery. Configure automation visually or via JSON. Rules-based, event-driven, and maintainable by your team, not ours.

Analytics and reporting

Full visibility into cost, quality, and throughput across every market, team, and AI engine. The data your architecture and investment decisions actually need, surfaced automatically when you need to review.

AI flexibility, enterprise governance

Use Phrase Language AI, bring your own LLM, plug in any MT provider, or combine all three. Phrase routes content through whichever engine you choose and scores every output consistently, so you can compare engines, set thresholds, and govern quality at scale.

Phrase also exposes translation memory, terminology, and glossary data via API and MCP: the institutional language knowledge no general-purpose LLM has access to. Your AI builds get better when they pull from it. Build on Phrase, and the value compounds with every project.

BYOE (Bring Your Own Engine)

Route any MT or LLM through Phrase. You own the model; Phrase handles orchestration, quality evaluation, and governance. The capability without the infrastructure cost.

Quality evaluation at scale

AI-assisted quality evaluation across all engines and content types. Set your individual thresholds by tier: publish, review, or flag. Consistent standards whatever
the source.

Language knowledge via API

Your organisation’s language knowledge, translation history, terminology, style rules, and context, accessible programmatically. Feed it into any model or AI build.

Controls and compliance

You set the quality thresholds. Phrase enforces them consistently across every engine, every team, and every market. Full traceability and accountability when you need it.

Built to extend


Phrase is an open platform with a broad ecosystem of partners building on our infrastructure, adding specialised capabilities, regional expertise, and vertical solutions. Every partner that builds on Phrase extends what’s possible for every customer.

More options for your teams. More AI agents, tools, and partners connecting into the platform. Lower total cost of ownership as the ecosystem absorbs complexity you’d otherwise build yourself. The platform gets stronger as the ecosystem grows.

Connected across your entire stack.

Phrase integrates natively with the platforms your teams use and the tools your agents call, via native integrations, API, and MCP. Connect once, and Phrase handles the rest.

Code repositories

GitHub icon | Phrase

Github

Achieve high reliability and performance by automatically sending branches and repositories to Phrase for translation.

GitLab logo | Phrase

GitLab

Streamline your workflow and avoid bottlenecks by automatically creating projects and importing content.

Bitbucket logo | Phrase

Bitbucket

Keep projects organized by creating jobs that are automatically sent for translation when your branches and repositories are updated in Bitbucket.

Content management

Contentful

Translate all text and rich text fields in your nested entry-level and field-level content models.

Adobe Commerce logo | Phrase

Adobe Experience Manager

Get your multi-channel marketing content to the right people at the right time in the right language. Phrase also supports Adobe Experience Manager as a cloud service.

Sanity integration

Sanity

Enable developers and content creators to effortlessly scale the localization of websites for a global audience.

Storyblok

Build translation workflows you can trust for your Storyblok content. Combine AI translation with reviews from your preferred linguists for high-quality results.

WordPress

Reach a wider audience by seamlessly translating your posts, pages, categories, tags, and custom post types with Phrase.

Salesforce logo | Phrase

Salesforce

Grow global customer relationships with translation project tracking, quality control, and automation across multiple Salesforce Clouds.

Design tools & project management

Figma

Designed for a global audience.
Preview your multilingual designs without ever leaving Figma.

Jira logo | Phrase

Jira

Connect translation jobs to your Jira tickets and receive updates directly in Jira.

Slack

Connect to Slack and customize which notifications you receive in your Slack channels.

ISO27001

GDPR準拠

PCI DSS

信頼性と安全性

Phrase Localization Platformは、セキュリティ、安定性、パフォーマンスのベストプラクティスに従っています。これは、ISO 27001、PCI DSS、AWS、CCPA、GDPRの原則とセキュリティ声明に準拠していることを意味しています。当社のインフラストラクチャは、最も堅牢で信頼性の高いものの1つであり(ゼロダウンタイムのデプロイメントと99.9%の稼働率)、その状態を維持できるよう懸命に取り組んでいます。

How enterprises use Phrase

Deliveroo

Project timelines reduced by up to 4 days with Figma integration. Localization managers saving 35–40% of time previously spent on project management. Consistent, centralized localization across 10 languages for 3,500+ global employee

What3Words

Scaled from 4 to 60 languages without adding administrative overhead. 25% reduction in time spent on admin tasks. Up to 10 hours saved per app update, with each new language launch pack completed in 5–6 weeks.

Phrase を使うことで、Zendesk は多くのプロセスを自動化し、AI ソリューションを効果的に使用できるようになりました。適切な自動化が整っていれば、私たちは業務をさらに拡大し、品質を続けて向上させることができます。
Photo of Yoko Drain

Yoko Drain

ZendeskZendesk プロダクトグローバリゼーションディレクター

FAQs about Phrase

How does Phrase integrate with our existing tech stack?

Phrase offers many native integrations across CMS platforms, code repositories, design tools, and project management systems. For anything not covered natively, the Connector API and MCP let your teams build exactly what your architecture requires.

Can we bring our own AI/MT engine?

Yes. Route any LLM or MT provider through Phrase. You own the model and the AI strategy; Phrase provides the orchestration, quality evaluation, and governance.

What security certifications does Phrase hold?

We are ISO/IEC 27001:2022 certified and TISAX assessed, and we have completed a SOC 2 Type I audit, with SOC 2 Type II in progress. US and EU data centres with customer-controlled data residency. Security questionnaire available on request. Full documentation in the Phrase Trust Center.

How does Phrase handle AI governance?

You set the quality thresholds. Phrase enforces them consistently across every engine, every team, and every market. Governance is built into the platform, not bolted on after the fact.

What does “composable” mean in practice?

In practice it means you’re not committing to capabilities you don’t need today, and you’re not locked into a bundle that forces upgrades. Your Phrase deployment grows with your requirements, not against them.

What is the total cost of ownership?

The platform fee covers all capabilities you activate, with no hidden integration costs or maintenance overhead. The alternative, building and maintaining equivalent orchestration, quality evaluation, and governance infrastructure in-house, compounds in cost with every new language, market, and compliance requirement. Phrase absorbs that complexity as a managed, continuously improving platform.

How does Phrase work with AI agents?

Phrase exposes its full capability stack via API and MCP, so AI agents can call Phrase directly as part of any agentic workflow. Translation, adaptation, quality evaluation, and language knowledge are all accessible programmatically. Your agents get the same language intelligence your human teams use, without any additional integration overhead.