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  • Former Crayola CMO on why brand recognition doesn’t create an iconic global brand

    Former Crayola CMO on why brand recognition doesn’t create an iconic global brand

    Victoria Lozano spent 17 years helping Crayola grow beyond products into experiences, entertainment, and global licensing. In 2025, she was recognized among Forbes’ 50 Entrepreneurial CMOs and named Fast Company’s CMO of the Year. She explores how a household name builds brand authority with audiences as different as a five-year-old and a retail buyer.

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  • A language CEO, 20 years in, now building his own AI

    A language CEO, 20 years in, now building his own AI

    Sean Hopwood founded Day Translations in 2007 without a computer or taking outside investment. Nearly two decades later, the company works with more than 10,000 linguists across three continents. Sean…

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  • Mastercard’s former CMCO on dropping the brand name

    Mastercard’s former CMCO on dropping the brand name

    How confident would you be removing your company’s name from its logo? Raja Rajamannar tested recognition across 26 countries before making that call at Mastercard. The Mastercard Senior Fellow and…

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  • How a CMO prepares for a world beyond search

    How a CMO prepares for a world beyond search

    Your next customer might hire someone through an AI assistant and never visit your website. Thumbtack’s first-ever CMO Llibert Argerich joins In Other Words to explain why the company is…

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  • When a billion users don’t think as one audience

    When a billion users don’t think as one audience

    Nandagopal Rajan, CEO of Indian Express Digital, grew a 30-person basement team into a 550-person operation reaching over 100 million monthly visitors across five languages. He explains what a decade…

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  • Operating in 70+ countries with zero room for error

    Operating in 70+ countries with zero room for error

    Terrence Wiggins is a Peripheral Marketing Leader at Cordis Corporation, bringing over two decades of MedTech marketing expertise. He explores what brand means when your buyer is a surgeon choosing…

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  • The cost of being misunderstood

    The cost of being misunderstood

    Tamara Tirják spent a decade leading global content at Frontier Developments, the studio behind Planet Zoo, Planet Coaster, and Jurassic World Evolution. The team invented a fictional language and ran…

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  • Who’s accountable when AI rewrites the rules

    Who’s accountable when AI rewrites the rules

    Dr. Eva-Marie Muller-Stuler is the Founder and CEO of The Hummingbird Group and former EY and IBM AI leader. Named World’s Best Data Scientist in 2020, she joins host Jason…

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  • What 12,000 technology decision makers taught one tech advisor

    What 12,000 technology decision makers taught one tech advisor

    Building tech internally? Scott Kinka calls it a hamster wheel you can never get off. In this episode of In Other Words, Scott shares why build vs. buy matters more…

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  • What Fortnite taught Fortune 100 CEOs about their global customers

    What Fortnite taught Fortune 100 CEOs about their global customers

    Cathy Hackl, is CEO of Future Dynamics, Nokia’s Futurist-in-Residence, and Newsweek’s Top 25 AI Visionaries. In this episode she explores why your brand may soon need to sell to both…

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Join the conversation

In Other Words features senior business leaders with experience and ideas across marketing, AI, customer experience, international growth and the wider forces shaping global business.

If you are Interested in appearing on the show or would like to suggest a future guest? Get in touch with Pamela Ghosal, Director of Global Communications, Phrase on podcast@phrase.com

All guest suggestions are considered based on editorial fit.