In Other Words
In Other Words is the podcast for business leaders tackling the realities of scaling in a world of constant transformation.
Hosted by Phrase CMO Jason Hemingway, each episode features candid conversations with senior executives, operators, and innovators from some of the world’s most ambitious companies. We explore what it takes to grow across markets, connect with diverse audiences, and lead with clarity.
In Other Words is about perspective and how different ways of thinking shape how businesses grow, adapt, and communicate on a global scale.
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Latest episode
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David Aaker on the 5Bs of modern banding
Host Jason Hemingway sits down with David Aaker to discuss how branding has evolved since the scanner-data-driven 1980s, why the pressure for short-term results keeps undermining long-term brand investment, and what it takes to build trust in an era of rampant skepticism.
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The leadership gap holding back enterprise AI
Raf Postepski, Senior Director at Alvarez & Marsal, joins host Jason Hemingway to ask a question most boards haven’t confronted yet. If AI is commoditizing your models and turning your…
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Aarron Spinley on CX’s $10 trillion blind spot
Aarron Spinley, co-founder of the Field Bell Institute and author of The Customering Method, joins host Jason Hemingway to challenge some of the most widely accepted ideas in CX, marketing…
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Building a scalable content engine for global growth
Chris Dell, former leader of Booking.com’s global content organization, joins host Jason Hemingway to explore the hidden operating system behind global scale: content. Drawing on fourteen years building a 400-person…
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The 10-second customer journey and how to remove friction fast
Todd Unger, CXO at the American Medical Association and best selling author, joins host Jason Hemingway to explore what Todd calls the Tornado Funnel, where the entire customer journey compresses…
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Turning words into experiences that travel
Freddie Braun, Localization and International Content Lead at Monzo Bank, joins host Jason Hemingway to explore the role global content plays in building trusted customer experiences at scale.
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From brand friend-zone To market dominance
Doug Zarkin, award-winning Retail and Brand Marketing Leader and Author of Moving Your Brand Out of the Friend Zone, joins host Jason Hemingway to explore how emotional connection fuels commercial…
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Why most GTM models fail and how to build one that scales
Axel Kirstetter, global go-to-market and product marketing leader, joins host Jason Hemingway about why localisation goes beyond translation, how AI can support (not replace) marketers, and how focus, execution, and…
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Scaling with empathy and AI: The growth balance most brands miss
Christina Bylin, Chief Marketing Officer at CarParts.com, joins host Jason Hemingway to explore how modern CMOs balance brand-building, performance marketing, and purpose at scale.
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The data strategy that separates global winners from the rest
Willem Koenders, Global Leader in Data Strategy at ZS, joins host Jason Hemingway to explore why the business case for governance cannot wait, how to balance global standards with local…
