In Other Words
In Other Words is the podcast for business leaders tackling the realities of scaling in a world of constant transformation.
Hosted by Phrase, each episode features conversations with senior voices from some of the world’s most ambitious companies. We discuss growth, innovation, customer experience, leadership, and the decisions shaping how modern businesses grow and operate globally.
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The cost of being misunderstood
Tamara Tirják spent a decade leading global content at Frontier Developments, the studio behind Planet Zoo, Planet Coaster, and Jurassic World Evolution. The team invented a fictional language and ran 48-hour content pipelines for live-service games. She discusses why gaming audiences are the least forgiving in the world when content fails to connect.
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Who’s accountable when AI rewrites the rules
Dr. Eva-Marie Muller-Stuler is the Founder and CEO of The Hummingbird Group and former EY and IBM AI leader. Named World’s Best Data Scientist in 2020, she joins host Jason…
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What 12,000 technology decision makers taught one tech advisor
Building tech internally? Scott Kinka calls it a hamster wheel you can never get off. In this episode of In Other Words, Scott shares why build vs. buy matters more…
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What Fortnite taught Fortune 100 CEOs about their global customers
In this special CEO-to-CEO edition of In Other Words, Phrase CEO Georg Ell sits down with Cathy Hackl, CEO of Future Dynamics, Nokia’s Futurist-in-Residence, and Newsweek’s Top 25 AI Visionaries.…
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Buy or build? The decision you can’t afford to get wrong
Elaine Barsoom, former Nike AI innovation lead and Venture Partner at Silicon Foundry, examines the decisions that define how global brands scale technology, manage partnerships and embed AI into everyday…
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Bolt-on or built-in? Rethinking international growth
In conversation with Jason Hemingway, Kevin explorest what changes when you treat global growth as an operating principle from the start, where AI is opening markets that were never economically…
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David Aaker on the 5Bs of modern branding
Host Jason Hemingway sits down with David Aaker to discuss how branding has evolved since the scanner-data-driven 1980s, why the pressure for short-term results keeps undermining long-term brand investment, and…
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The leadership gap holding back enterprise AI
Raf Postepski, Senior Director at Alvarez & Marsal, joins host Jason Hemingway to ask a question most boards haven’t confronted yet. If AI is commoditizing your models and turning your…
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Aarron Spinley on CX’s $10 trillion blind spot
Aarron Spinley, co-founder of the Field Bell Institute and author of The Customering Method, joins host Jason Hemingway to challenge some of the most widely accepted ideas in CX, marketing…
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Building a scalable content engine for global growth
Chris Dell, former leader of Booking.com’s global content organization, joins host Jason Hemingway to explore the hidden operating system behind global scale: content. Drawing on fourteen years building a 400-person…
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In Other Words features senior business leaders with experience and ideas across marketing, AI, customer experience, international growth and the wider forces shaping global business.
If you are Interested in appearing on the show or would like to suggest a future guest? Get in touch with Pamela Ghosal, Director of Global Communications, Phrase on podcast@phrase.com
All guest suggestions are considered based on editorial fit.
