Phrase for speed to market
Every market, on time
Phrase moves content through translation in parallel with your development, marketing, and product cycles.
Translation is easy.
Scaling quality content across every market, fast, isn’t.
Translation itself is rarely the bottleneck. The time goes to manual exports, handoffs over email, review cycles that queue behind each other, and QA catching problems that should have been spotted earlier. Most tools address one of those steps. Phrase covers the full language pipeline, from source content entering the system automatically, through parallel translation across every language, to publication triggered when quality thresholds are met.
That means one place where every language, every stage, and every deadline is visible. Content doesn’t disappear into a process. You can see where it is and what quality it’s reached.
Four ways Phrase saves time
Content flows in automatically.
Phrase connects to your content and code systems: GitHub, Figma, Adobe Experience Manager, HubSpot, WordPress, Contentful, and 200+ more. Change the source, and the workflow starts itself.
First drafts arrive before the reviewer does.
Every piece of content gets an AI-assisted first draft on entry. Translation memory applies approved past translations, and AI orchestration fills the gaps. Reviewers open a file that’s already substantially complete.
Quality is scored before a human sees it.
Automated checks catch formatting errors, placeholder mismatches, and terminology slips before a reviewer’s involved. Quality evaluation scores every translation, so attention goes where it matters, and agentic adaptation adjusts context automatically. Days become hours.
Content publishes the moment it’s approved.
Phrase pushes approved content straight to your CMS, marketing platform, or app. Over-the-Air updates decouple mobile translation from the build cycle. Web content publishes automatically once quality thresholds are met.
How are big brands moving faster?
PEGA
Enterprise software. Global content delivery across regions.
Pega transformed its global content delivery from weeks to days by combining closer collaboration with content owners, streamlined processes, and Phrase’s automated workflows. The result: faster go-to-market across every region.
What3words
Location-based addressing technology. Global app localization across languages and platforms.
What3words moved off spreadsheets and an agency-managed process onto Phrase, cutting administrative time by an estimated 10 hours per app and saving 1–2 days on every update. The languages team now turns around a localization request in about a week — with full control over timelines instead of open-ended waits.
Phrase for…
One platform, built for every team that touches global content.
See how Phrase works for you:
Your launch window isn’t going to wait. Neither should your content.
Every business has a different workflow. Show us yours and we’ll show you where the time comes back.
Here to field your questions on website localization
How does Phrase make content reach markets faster?
Phrase covers the full language pipeline from source to published, rather than just the translation step. Content enters automatically through integrations with your CMS, code repository, or design tools. All languages translate in parallel. Review starts as each language completes. Automated quality checks and Style Guides compress review cycles. Your timeline is set by the longest single-language cycle, not the sum of all of them.
How much faster can we expect to go?
It depends on your current process, but the pattern is consistent. Deliveroo achieved 40% faster turnaround across developers, designers, and language teams. Personio halved execution time. Pega went from weeks to days for global content delivery. The biggest gains come from eliminating waiting time between steps, not from translating individual files faster.
Does adding more languages slow things down?
Not proportionally. Phrase translates all languages in parallel, so adding a new target language adds minimal incremental time. The process that works for 10 languages scales to 50 without multiplying timeline or coordination overhead. Translation memory and AI orchestration mean each additional language benefits from all previous work.
Do we still need app store reviews for translation updates?
Not with Over-the-Air delivery. Phrase’s OTA capability pushes translation updates directly to live apps without a new build or app store submission. Translations update in real time, decoupled from the release cycle entirely.
How quickly can we deploy Phrase?
Typical enterprise deployments range from days to weeks, not months. Phrase connects to your existing tools through 200+ native integrations. Pega streamlined its global content delivery within weeks of deployment.
Does speed come at the cost of quality?
They reinforce each other. Automated quality evaluation scores every translation before it reaches a reviewer. Quality thresholds ensure nothing publishes below your standards. Style Guides, terminology enforcement, and agentic adaptation maintain consistency automatically. Reviewers spend their time on content that needs human judgment, not on checks the platform has already handled.