Phrase for executives
The business case for language intelligence
Most enterprises underestimate what global content actually requires. Translation is the start. Culture, quality, AI governance, and intelligence that compounds: that’s where your real
advantage is built.
Trusted by global enterprises
International growth is a revenue strategy. Content executes it
Every market you operate in or plan to enter requires content that actually performs locally. Making that happen requires a layer most enterprises underestimate. Fragmented across agencies, ad-hoc tools and tech, and ungoverned AI, shadow localization spreads across the business, the cost compounds in ways that rarely appear on a single line item.
Poor quality rarely fails loudly. Brand voice drifts market by market, conversion rates slide, and by the time the data reflects it, the damage is done. Building the capabilities needed to manage this in-house means continuously updating orchestration, quality, and governance infrastructure as models evolve and markets grow. The total cost compounds quickly and rarely shows up in the initial build estimate. The real cost is strategic: every market you add, the risk compounds.
What changes when global content works
Faster time to market
Global expansion moves at the speed your strategy demands, not the speed your content process allows. Time-to-market accelerates through automation and streamlined delivery. Your 20-market launch doesn’t take 20 times as long.
Lower cost per market
AI and intelligent automation replace costly manual processes at a fraction of the cost. Approved content is never retranslated. Platform consolidation replaces multiple vendor contracts with one. Headcount and infrastructure scale with content volume.
Measurable quality before launch
Every market sees content that meets your standards automatically. AI deploys with centralized governance, automated quality scoring, and full cost and quality visibility across every market. No surprises. No compliance gaps. No risk in any market..
Governed AI. Built for enterprise.
AI is built into every stage of the Phrase platform, not bolted on. Content is routed, translated, scored, and delivered with your brand voice, standards, and quality thresholds applied. No general purpose AI comes close. Phrase manages the entire content operation, with governance throughout.
Every decision is logged, giving compliance and legal a full audit trail. Your teams set the thresholds. Bring your own models, use Phrase’s, or combine both.
Every piece of content processed builds proprietary intelligence: what performs in each market, for each audience, in each context. It compounds with every use, turning language from a cost center into a measurable competitive advantage.
98% of enterprise buyers now expect AI in their content platform (Slator 2025).
The safe way to deploy an LLM
Large language models are powerful, and deploying them at enterprise scale requires more than speed. Phrase wraps AI in the guardrails your organisation needs: style guides that enforce brand voice, quality evaluation that catches issues before they ship, compliance rules that apply market-specific regulatory requirements automatically, and governance controls that give your legal and risk teams confidence. You get the speed of AI with the controls that make it safe to deploy.
Phrase recognized as a Leader in the Forrester Wave™, Q3 2025
We scored top marks in 21 of 26 criteria, setting the benchmark for enterprise language technology.
Deliveroo wouldn’t have a localization process without Phrase. Investing in the Phrase Localization Platform, we have managed to centralize the process and ensure consistency with all types of content. Most importantly, thanks to Phrase, we’ve helped improve time to market and customer satisfaction in new regions.
What3Words explored multiple localization solutions, but Phrase emerged as the indisputable frontrunner. Thanks to Phrase we have more control over our timelines. The languages team turns around a localization request in about a week, and this is never in doubt.
Phrase gives Zendesk the ability to automate many processes, allowing us to use AI solutions effectively. With the right automation in place, we can scale our operations further and continue to improve quality.
Pega needed to improve how we supported international teams both in terms of speed and strategic value. A great customer experience requires consistency. You can’t use different terminology in marketing, sales, or training. We wanted a more cohesive approach that aligns with our messaging across all touchpoints, from campaigns to customer conversations.
MEASURABLE IMPACT
How enterprises use Phrase
CUSTOMER STORY
Deliveroo
170,000 restaurant & grocery partners, 10 markets
Project timelines reduced by up to 4 days with Figma integration. Localization managers saving 35–40% of time previously spent on project management. Consistent, centralized localization across 10 languages for 3,500+ global employee
CUSTOMER STORY
What3Words
60+ languages, ~100 freelance translators
Scaled from 4 to 60 languages without adding administrative overhead. 25% reduction in time spent on admin tasks. Up to 10 hours saved per app update — with each new language launch pack completed in 5–6 weeks.
FAQs about Phrase
How does Phrase handle AI governance?
Every AI-assisted translation is scored for quality automatically. You set the quality thresholds: what publishes, what gets reviewed, what gets held. Every decision is logged: which engine, which score, which rule, which reviewer. Compliance and security teams get full audit trails without manual compilation..
Does Phrase replace our existing tools, or sit alongside them?
Phrase can do both. Many enterprises consolidate multiple localization vendors and tools onto Phrase, reducing total cost of ownership and gaining a single view of quality, cost, and throughput. Phrase connects to 50+ content and development platforms through native integrations, and an ecosystem of certified partner solutions extends its capabilities further, without requiring you to rebuild your stack.
Can’t we just use AI to translate our content?
You could, but general-purpose AI just gives you words. Phrase is a platform built specifically to harness AI for language; applying your brand voice, cultural context, and market standards to every piece of content it processes. It connects your existing tools and AI agents into a single content process, so translation, adaptation, and quality evaluation happen automatically across your stack. The AI is embedded across every step, and it gets smarter with every project. That’s not something a translation button or a general-purpose model can replicate. Phrase makes it simple to put the latest AI to work for your global content.
What security and compliance standards does Phrase meet?
SO 27001, SOC 2 Type I (soon to be Type II), GDPR compliant. US and EU data centers with customer-controlled data residency. Role-based access control. Security questionnaire available on request. Find out more in our Trust Center.
Who at our company would use Phrase?
Phrase serves the whole enterprise, not just the localization team. Localization and content teams run the platform daily. Developers and AI agents connect through APIs, MCP, and agent-to-agent integrations. Marketing and product teams access localized content through the tools they already use. Executives get visibility across cost, quality, and throughput in every market. The more of your business that runs through Phrase, the more intelligence it builds and the stronger the return.
How does Phrase reduce costs beyond AI?
Three levers. AI and intelligent automation replace expensive manual processes throughout. Approved content is never retranslated. Platform consolidation replaces multiple vendor contracts with one. An ecosystem of certified integrations connects your existing tools, making them more valuable. And every piece of content processed builds compounding intelligence that reduces cost further with every cycle.
See what Phrase means for your business
Every enterprise is different. Let us show you the business case for yours.