Seamlessly extend the power of fast, high-quality, and low-cost machine translation across all parts
of your organization. Phrase Language AI API, our machine translation API, lets you scale the value of MT
to improve customer engagement and support global growth.

Now you can leverage machine learning and neural machine translation to deliver exceptional quality
language translation, while minimizing the need for post-editing.

The best in class, everytime


Phrase Language AI provides a machine translation service supported by cutting-edge translation features, in particular MT Autoselect, an artificial intelligence algorithm that uses real performance data to ensure that your content is being translated with the best MT engine for each use case

A dashboard-style graphic displaying multiple machine translation engines connected to the Phrase Platform, highlighting flexibility in selecting and managing MT providers for optimized translation workflows.

Coverage for multiple languages through leading providers

Benefit from access to leading machine translation technology, including 8 fully managed engines: Phrase NextMT, Phrase Next GenMT, Amazon, Google, DeepL, Microsoft, Rozetta, and Tencent. With a combined 800+ language pairs covered, you can translate texts from one language into multiple others for smoother communications and broader outreach for your business.

Scale secure localization across your business


Now every single employee can have access to secure, user-friendly, and company-approved machine translation capability that ensures data protection and always uses the best available engine for real-time translation. This is further enhanced by an added level of MT engine customization thanks to Phrase Custom AI.

Phrase Language AI LP Entire Organizations | Phrase

From custom to instant: translations for every use case

Phrase ensures seamless machine translation for every use case, including those requiring ultra-fast, low-latency performance.

With our Speed API, you can deliver instant translations tailored for dynamic, on-demand scenarios. Translate user-generated content, like product reviews, in real time as users scroll, or integrate our API into customer support tools for instant chat translations creating a flawless multilingual experience.

Designed to meet your unique needs, the Speed API supports custom-trained engines that leverage your language assets while keeping all data securely within Phrase.

Quality insights for your workflows


Be sure that your translations are good to go with AI-powered Quality Evaluation. Document-level scores are provided immediately after translations, giving you insights to adjust workflows and correctly route content.

Canva are producing over 20 emails a week, and the platform ensures every single one is on-brand, localized, and responsive, without any engineering effort.

Megan Walsh

Global Head of Lifecycle Marketing

What3Words explored multiple localization solutions, but Phrase emerged as the indisputable frontrunner. Thanks to Phrase we have more control over our timelines. The languages team turns around a localization request in about a week, and this is never in doubt.

Photo of Jamie Brown

Jamie Brown

Chief Languages Services Officer at what3words

Phrase has become an indispensable part of our localization strategy at BlaBlaCar. Our plans include scaling the range of materials localized within the Phrase platform, particularly our help center and customer relationship content. This in turn will bolster business, improve customer satisfaction, and drive loyalty. This strategic shift reflects the efficiency gains we’ve achieved through Phrase and our commitment to delivering top-quality services to our customers globally through streamlined translation and localization processes.

Photo of Simon Rimbert

Simon Rimbert

Senior Localization Project Manager at BlaBlaCar

Suggested Reading

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Localization beyond text: How to bring audio and video into your existing workflow

Video is your fastest-growing content type– and the least localized. Phrase Studio changes that, without changing your workflow.

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Who’s accountable for what AI says to your customers?

When AI generates and adapts messaging across dozens of markets at a scale no human team can review in full, the failures are rarely dramatic. They show up quietly, as declining engagement, higher drop-off, and underperformance in markets leadership thought it had covered.

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From Content to Conversion: How Localization and SEO Drive Global eTail Discovery

Going global isn’t just about translating product descriptions, it’s about being found by customers in each market, delivering a consistent brand experience, and building trust across cultures. In this session, Phrase brings together the peers from the fast-growing e-commerce brand and leading language service provider to unpack how localization and SEO actually work together to drive discovery, conversion, and global growth in the AI era.

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Why treating international growth as a bolt-on keeps failing, and what shifting left fixes

Shifting left means bringing localization expertise into product and go-to-market decisions at the planning stage, not at launch. Here’s what that looks like in practice.

Want to find out more?