Machine translation

How Accurate Is Google Translate: A Look at Research and Practice

Google Translate is a big player in machine translation, but its accuracy has ofte raised doubts. Let's explore some research and practical tips to make better use of it.

Localization strategy

Automated Translation: How to Speed Up Time to Market for Global Growth

Automated translation refers to using predefined triggers to initiate and execute tasks related to transferring text between languages. Here's how forward-thinking businesses leverage it for international…

Localization strategy

SaaS Localization: How Software Companies Can Grow Into New Markets Seamlessly

For any software company aiming to increase the user base globally for its web or mobile app, SaaS localization is key. Here's how to make it work with the right strategy and technology.

Global business

Global Standardization: Navigating Uniformity and Variation for Business Growth

Global businesses adopt standardization for brand consistency and operational efficiency. Discover the benefits of a global standardization strategy—and how localization can mitigate its limitations.

Global business

Global Marketing Strategy: Balancing Brand Consistency with Market Relevance

Find the sweet spot where your global ambitions meet local appeal—with the right global marketing strategy for your business.

Global business

Multilingual Content Marketing: Strategies for Global Impact

Discover how multilingual content marketing can help growing businesses grow brand credibility, connect with target audiences across diverse markets, and drive growth with the right strategy and technology.

Global business

Multilingual SEO: How to Reach International Audiences through Organic Search

Explore effective multilingual SEO best practices to boost your site's search engine rankings in different languages.

Global business

Market Entry Strategy: A Guide to Entering Foreign Markets

Explore expert advice and expand your business overseas with this comprehensive market entry strategy guide.

Global business

Global Content Strategy: Making Global Content Work in Local Markets

A global content strategy is essential when using content to connect with audiences worldwide. Learn more about how to build it effectively.