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Phrase and beyond

Launching a New Identity: Meet the New Phrase

We’ve evolved. Welcome to a new era of localization. Welcome to Phrase....
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Localization strategy

What Is Localization, and How to Create a Localization Strategy?

Get to know the ins and outs of localization and learn how to build a localization strategy for your global business with the right goals, metrics, and workflows....
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Localization strategy

A Comprehensive Guide to Marketing Localization

Find out why designing a global marketing strategy around localization leads to more successful campaigns and gives you a distinctive edge over your competitors....
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Localization strategy

Localization Examples: What Airbnb, Uber, and TripAdvisor Tell Us About Going Global

Blockbuster DVDs gave way to Netflix streaming. Google Maps led to the death of the road atlas. Food delivery apps are making restaurant drive-thrus near obsolete. In every case, a technological shift...
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Software localization

Angular Tutorial on Localizing with ngx-translate

Learn all about Angular i18n with ngx-translate to change the language of your global application at runtime without reloading the whole app....
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Software localization

The Ultimate Guide to Angular Localization

Learn end-to-end Angular localization with the built-in i18n library and explore third-party internationalization alternatives along the way....
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Translation management

What Is Segmentation in Translation?

Learn the definition of segmentation in translation, what benefits it offers, and how to meet its challenges with proven best practices....
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Localization strategy

Product Localization: What It Is, and How to Make It Work for Your Business

With the definition of a product becoming ever broader, a product today can be anything from a mobile app to a website. The way we sell products has also changed a lot: With a single click of a button,...
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Localization strategy

How to Choose the Right Localization Services

Localization services are used to adapt products to the culture and language of different target markets. Learn how to choose the best provider for your needs....
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Global business

What Is a Global Website, and How Does it Work?

Learn what makes a global website, what benefits it offers, and how to use it to convert international customers....
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Global business

The Ins and Outs of Multilingual Customer Support

Providing multilingual customer support is key for a seamless customer experience across cultures. Learn best practices to make it work....
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