Global business

Global compliance for tech businesses: Overcoming legal hurdles and scaling securely

SaaS companies operating across multiple territories encounter a labyrinth of local laws and regulations. Navigating them isn’t just an exercise in compliance: it’s a strategic imperative that can make or break your ambitions

A digital illustration overlaying a city skyline with interconnected icons representing legal compliance, regulations, contracts, and governance. The image symbolizes the complexities of global compliance for technology businesses operating across multiple jurisdiction

Wherever businesses operate, an absolute fundamental is that they comply with all the relevant rules and regulations.

These can, to put it mildly, be daunting. Spanning everything from financial transparency and taxation, to staff wellbeing and customer privacy, the regulatory landscape for businesses is complex and ever-changing. Staying onside is key to growth and goodwill – not to mention avoiding investigation, regulatory penalties, or even prosecution.

For global businesses, this complexity is multiplied by every country in which you operate. In each, local laws and regulations may differ fundamentally from the home territory, and again from other regions.

Contracts, operating procedures, advertising, content and almost every aspect of the business have to be adapted to be compliant and within the law.

That’s a huge challenge for any brand seeking to compete globally, but it’s a particular burden for technology providers.

Here, an inherently scalable business structure comes up hard against the reality of global regulation. If the collision isn’t expertly navigated, the risks are that you fail to comply, or that your competitive edge is blunted by sheer bureaucracy.

A look at the regulatory landscape

It’s not possible to cover every regulatory hurdle a tech business might face, but operating globally it will encounter diverse and evolving requirements.

These can be regional, for example the European Union’s General Data Protection Regulation (GDPR), which is a cornerstone of privacy legislation in the bloc. Some are national, such as India’s Goods and Services Tax (GST), while others such as state sales taxes in the U.S. can even vary within a single country.

In addition to this, businesses must adhere to industry-specific regulations. Sector-specific rules such as the Health Insurance Portability and Accountability Act (HIPAA) in the US can add layers of complexity to affected businesses.

In the EU, firms conducting online transactions must meet the requirements of the Payment Services Directive 2 (PSD2). Staying updated with the nuances of these regulations—and their frequent updates—is a major challenge.

Navigating the landscape is complicated by issues such as inconsistent legal terminology between regions.

As an example, ‘personal data’ under GDPR has a broader definition than similar terms in some other privacy laws. Even an innocuous phrase such as ‘service providers’ could mean different things under different legal frameworks.

Without a consistent understanding and application of terminology, businesses risk compliance gaps, contractual misunderstandings, or even legal disputes.

Legislation and regulation is clearly essential to protect everyone’s interests and maintain a level playing field, but compliance creates a very real drag on even the most agile business.

Managing compliance in multiple territories can overwhelm a company’s resources, causing SaaS businesses to struggle with a number of issues.

Smaller teams may lack the bandwidth or expertise to manage cross-border compliance, or struggle to keep pace with changing regulation across multiple regions.

Even simple documentation management can rapidly become unmanageable. A growing SaaS provider can quickly find themselves drowning in multiple legal and contractual documents for each market, each undergoing review and revision cycles as both the regulation and the business itself evolve.

When entering other markets, and particularly when adopting a new language, SaaS companies need to translate contracts, privacy policies and terms of service. This isn’t just a convenience or a formality – it’s usually a legal requirement.

But legal translations present unique challenges. Poorly translated terms can lead to misinterpretation, exposing companies to legal liabilities. Inaccurate translations may be unenforceable, or simply confusing for stakeholders, potentially resulting in non-compliance.

“SaaS brands need to mean the same thing, deliver the same service, and have similar values in each market in which they operate”

Additionally, cultural nuances surround the translation of languages, can be particularly important in a legal or regulatory context.

Legal phrases and concepts don’t always translate directly into a new jurisdiction, which can lead to gaps, loopholes or contradictions in the resulting agreements.

When it comes to compliance, language matters. Legal terminology is carefully chosen. Companies that want to translate existing documentation into new regions need to apply as much care and expertise as they did for the original – misinterpretation or inconsistency can have far-reaching consequences.

Precision and consistency are vital to:

  • Ensure enforceability – legal documents, such as contracts, privacy policies, user agreements  and terms of service, must be enforceable in the local jurisdiction. Businesses must ensure clarity and customer understanding. Poor translation can render them fully or partially invalid.
  • Mitigate risk – precise translation ensures that a SaaS company’s legal documents align with local regulations, while ensuring customers and partners fully comprehend contractual obligations. This can avoid inaccuracies in disclaimers or liability clauses that would otherwise expose the company to legal action.
  • Market Access –  Entering regulated markets often requires compliance materials and user-facing interfaces in the local language. Without accurate, localized content, SaaS providers may be blocked from entering certain markets.
  • Preserve brand trust – build a reputation as a reliable, ethical SaaS provider, 

Clarity and professionalism is expected  in contracts and other legal documents. Poor translation or inconsistent terms can undermine trust, and damage the company’s reputation.

Consistency is particularly important when it comes to standardization of the SaaS experience across territories. Building a trusted global brand means having transparency and continuity between markets.

While this may not always be possible – for example due to more stringent data processing requirements in one territory than another – SaaS brands need to essentially mean the same thing, deliver the same service, and have similar values in each market in which they operate.

This consistency and accuracy is key for international businesses to maintain audit readiness. As international taxation remains a high priority for global governments, many regions require transparency and accountability in the way firms operate.

Regional governments may require information on matters including intra-company transactions, revenue, losses, and assets, and coherent legal frameworks are absolutely key to demonstrating compliance.

The Localization Playbook for Technical Communication and Documentation

With real-world scenarios and a focus on implementing the right technology stack, this playbook equips you with the tools and knowledge to streamline your localization process effectively.

Managing terminology, managing documents

Success in new territories depends on many things, but it’s all too easily undermined if  business documentation isn’t up to scratch, or if  agreements and contracts are lost in translation, this can undermine even the most promising of expansion plans. To streamline compliance, companies should adopt the following best practices:

Centralized document repositories

Implement a secure repository for all the legal and service agreements used in each territory, and apply effective categorization and version control throughout.

It’s essential that only the current revision of each document is available for use, and that each territory has access only to its own localized versions – failure here could result in jurisdictions using wholly unenforceable agreements

Effective document management helps reduce the chance of mistakes, but it also streamlines the availability and use of documentation throughout the organization.

By ensuring staff, customers and automated systems have easy access to approved texts, businesses can remove barriers to signing up new customers and satisfying regulators alike.

A strategic partner for rapid expansion:

Discover how Phrase helps Zendesk scale at speed with content localization including knowledge base articles, legal materials, real-time customer support, training and more.

Zendesk Case Study Feature Image

Translation management systems (TMS)

The use of a TMS dramatically improves workflows and uses tools like translation memory, which ensures consistency and accuracy by reusing approved translations. This reduces repetitive tasks and frees up legal resources.

The use of translation memory (TM): TM can be key to avoiding mistakes and ensuring consistency and accuracy in specialized translation fields such as regulation. By recognizing regularly used terms and phrases, and substituting consistent translations that have already been vetted and approved by each territory’s legal team, TM reduces repetitive work for local legal and regulatory experts, allowing them to achieve more with their time.

Collaboration across regions

Organization is key to meeting the demands of global regulation, and this extends to coordination between regional legal teams. Clearly, document revisions that affect all territories need to be coordinated.

This ensures concurrent discussions between experts, and the best understanding between teams of the intent and goals for the changes. It’s also key to coordinate legal reviews, again ensuring the exchange of ideas and expertise between regions, but also ensuring coordinated updates and other actions.

Set-up a dedicated translation environment

Provide legal and compliance teams with dedicated resources to standardize terminology and ensure clarity across translations, ensuring they have the tools and resources needed for fast, high-quality results.

Additionally, legal and compliance experts can access language assets directly, allowing them control and oversight of features including glossaries, termbase and translation memories.

Expanding into global territories offers immense growth opportunities for SaaS companies, but local laws and regulations present a reputational or even existential threat.

By centralizing legal knowledge, collaborating with local experts and adopting proactive compliance strategies, SaaS brands can streamline their operations and minimize the risks associated with global expansion, and set themselves apart as trustworthy, ethical providers.

Organized and proactive compliance isn’t just about avoiding penalties; it’s a strategic advantage that builds brand reputation, streamlines operations, and supports sustainable global growth.