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Matt Owen Senior Content Manager

Matt Owen

Matt Owen is Senior Content Manager at Phrase. Matt has an extensive background in technology and content marketing, and has worked at businesses ranging from 2-man start-ups to supermajors and unicorns. In his spare time he can be found podcasting and playing music.

Localization strategy

David Aaker: Why brand strength is being quietly eroded by short-term thinking

David Aaker, widely regarded as the Father of Modern Branding, explains why awareness is no longer the problem, relevance is, and why leaders who reduce brand to performance metrics are undermining their…
 Localization workflow automation: 10 ways modern teams scale global content

Localization strategy Machine translation

Localization workflow automation: 10 ways modern teams scale global content

Discover ten practical localization workflow automations from CMS integration to custom MT training that reduce errors, streamline processes, and help teams scale effortlessly. Learn how automation can…
 Raf Postepski: Why AI strategy fails when leaders treat it like a technology upgrade

Global business

The leadership gap holding back enterprise AI

Enterprise AI is advancing fast, but many organizations are failing to translate experimentation into real advantage. Alvarez & Marsal’s Raf Postepski explains why success depends on leadership, strategy,…

Localization strategy

Loc360°: What global content leaders are talking about in 2026

Across five global cities, content and localization leaders are rethinking how their work drives business impact. From shifting perceptions of value to navigating AI and data challenges, these are the…

Global business

Navigating regulation, compliance, and antitrust in gaming

Gaming companies that integrate compliance into product design, localization workflows, and go-to-market planning can reduce launch delays, avoid regulatory penalties, and access more markets simultaneously.
 Service failure costs businesses over $10 trillion globally, yet most organizations are still relying on shortcuts, surface-level metrics, and technology-led assumptions to manage their customers. As they scale, many lose sight of what a customer base actually is, how it behaves, and what really drives long-term value. In this episode of In Other Words, host Jason Hemingway sits down with Aarron Spinley, co-founder of the Field Bell Institute and author of The Customering Method, to challenge some of the most widely accepted ideas in CX, marketing, and growth.

Global business

Aarron Spinley: Why customer experience is built on flawed assumptions (and what leaders should do instead).

Service failure costs businesses over $10 trillion globally, yet most organizations are still relying on shortcuts and surface-level metrics to manage their customers. Aarron Spinley, author of The Customering…

Global business

Global retail challenges 2026: 7 hurdles and the strategies to overcome them

Retailers in 2026 face mounting pressure from economic uncertainty, fragile supply chains, cybersecurity threats, and rising competition from direct-to-consumer brands. This guide breaks down the key challenges…

Localization strategy

Chris Dell: Former Booking.com exec on the hidden operating system behind global scale

Chris Dell spent 14 years building content at Booking.com, but his perspective goes far beyond volume. In this episode, he explores why content is the hidden operating system behind global scale, how trust…

Global business Localization strategy

Global travel growth is accelerating, but conversion and loyalty are won locally

Every head of product knows that users want to feel at ease and well understood when they use a new app or website. If travel brands can achieve this by adapting to each user’s culture, language, and predicted…
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