
Matt Owen
Matt Owen is Senior Content Manager at Phrase. Matt has an extensive background in technology and content marketing, and has worked at businesses ranging from 2-man start-ups to supermajors and unicorns. In his spare time he can be found podcasting and playing music.
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Multilingual video localization, with the assets you’ve already built
When AV runs outside your TMS, terminology drifts and consistency breaks down. Phrase Studio closes that gap by running subtitling, dubbing, and voice-over inside the same workflow your text content…
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Why video localization belongs in your core workflow
For many localization teams, video still sits outside the system. Text moves through mature workflows, while audio and video rely on separate vendors, tools, and review processes. The next step…
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David Aaker: Why brand strength is being quietly eroded by short-term thinking
David Aaker, widely regarded as the Father of Modern Branding, explains why awareness is no longer the problem, relevance is, and why leaders who reduce brand to performance metrics are…
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Localization workflow automation: 10 ways modern teams scale global content
Discover ten practical localization workflow automations from CMS integration to custom MT training that reduce errors, streamline processes, and help teams scale effortlessly. Learn how automation can revolutionize your localization…
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The leadership gap holding back enterprise AI
Enterprise AI is advancing fast, but many organizations are failing to translate experimentation into real advantage. Alvarez & Marsal’s Raf Postepski explains why success depends on leadership, strategy, and redesigning…
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Loc360°: What global content leaders are talking about in 2026
Across five global cities, content and localization leaders are rethinking how their work drives business impact. From shifting perceptions of value to navigating AI and data challenges, these are the…
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Navigating regulation, compliance, and antitrust in gaming
Gaming companies that integrate compliance into product design, localization workflows, and go-to-market planning can reduce launch delays, avoid regulatory penalties, and access more markets simultaneously. Rather than treating legal alignment…
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Aarron Spinley: Why customer experience is built on flawed assumptions (and what leaders should do instead).
Service failure costs businesses over $10 trillion globally, yet most organizations are still relying on shortcuts and surface-level metrics to manage their customers. Aarron Spinley, author of The Customering Method,…
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Global retail challenges 2026: 7 hurdles and the strategies to overcome them
Retailers in 2026 face mounting pressure from economic uncertainty, fragile supply chains, cybersecurity threats, and rising competition from direct-to-consumer brands. This guide breaks down the key challenges shaping the global…