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Global business

The business case for global expansion: Key metrics and market trends

Localization and personalization are now essential for global growth. With 90% of businesses planning to enter new markets and 87% confirming that localization drives success, explore data-driven insights…

Global business

2025 Guide to Market Research: Key Strategies and Best Practices

Market research is a key component of a global expansion strategy. Learn the ins and outs and best practices of market research for international expansion.
allGlobal businessLocalization strategyMachine translationPhrase and beyondSoftware localizationTranslation management

Global business Localization strategy

From ambition to action: How language leaders can tame the AI beast

Phrase’s Georg Ell and Simone Bohnenberger-Rich join Lion People Global’s Elevate Innovate series to discuss what it really takes to scale AI in the enterprise—from data quality and risk management to…
 Making LLMs work for multilingual content | Semih Altinay and Miklós Urbán

Machine translation Translation management

Making LLMs work for scalable, brand-consistent multilingual content

Learn how localization teams are moving from LLM experimentation to operational use. In this webinar recap, we explore practical ways to generate, adapt, and evaluate multilingual content with AI—without…
 A woman in a light sweater sits in a home office, focused on her laptop, representing a developer or content manager working on WordPress localization tasks in a calm, professional environment.

Software localization

How to build a scalable WordPress i18n workflow

WordPress powers the web, but translating it well takes more than plugins. Discover how to build a scalable localization workflow using gettext, best practices, and the Phrase plugin.
 A professional woman in a white blouse works at a desk with multiple computer monitors displaying data visualizations and code interfaces. Behind her, large screens show global network maps and analytics, symbolizing the integration of AI and automation in localization management.

Localization strategy Translation management

The AI-shaped (R)evolution of the localization manager’s role

AI hasn’t replaced the localization manager—it’s elevated them. From project execution to cross-functional strategy, this article unpacks the evolving responsibilities of localization leaders in a world…

Global business

How global mobility platforms are redefining speed through language

Discover how top mobility providers like Uber, BlaBlaCar, and Heetch are turning localization into a growth driver—boosting release speed, customer experience, and operational efficiency.

Phrase and beyond Software localization

Localizing Unity games with the official Phrase plugin

Want to localize your Unity game without the CSV chaos? Discover how the official Phrase Strings Unity plugin simplifies your game’s localization workflow—from string table setup to pulling translations…

Machine translation

Mastering TM and Phrase QPS Thresholds for Localization Automation

“Your threshold settings are more than just numbers; they are a reflection of your automation mindset.”
 A digital rendering of Earth at night, showcasing glowing blue network lines connecting various regions across the globe, symbolizing global business expansion, international connectivity, and digital transformation.

Global business

How to win globally – The key to successful business expansion

Want to scale your business internationally? Discover key insights on how businesses are driving revenue growth, customer engagement, and building a competitive advantage in global markets.

Global business

Four product expansion strategies to drive business growth

Learn how to drive growth with four proven product expansion strategies—innovation, bundling, re-segmentation, and localization. Explore real-world examples from HubSpot, Toast, Notion, Netflix, and more.
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