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Memsource and Phrase are part of our new Phrase Localization Suite. Find out what that means for you.

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Phrase and beyond

Launching a New Identity: Meet the New Phrase

We’ve evolved. Welcome to a new era of localization. Welcome to Phrase....
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Localization strategy

What Is Localization, and How to Create a Localization Strategy?

Get to know the ins and outs of localization and learn how to build a localization strategy for your global business with the right goals, metrics, and workflows....
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Localization strategy

What Is Localization, and How to Create a Localization Strategy?

Get to know the ins and outs of localization and learn how to build a localization strategy for your global business with the right goals, metrics, and workflows....
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Global business

A Guide to Understanding Customer Needs in New Markets

Understanding customer needs across cultures can be challenging given the diversity of global markets, but some proven techniques can help you get off to a good start....
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Machine translation

Machine Translation Glossaries: Why They Matter, and How to Use Them

Using machine translation glossaries is one of the simplest ways to customize machine translation (MT). Learn how to leverage them to improve your MT output in the long run....
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Translation management

Translation Technology: a Look at Its Past, Present, and Future

Learn all about the evolution of translation technology, how it can help growing companies expand internationally, and how to choose the right translation technology vendor for your business needs....
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Global business

The Manager’s Guide to Global Expansion

Global expansion offers many business benefits but can be risky without careful planning. Prepare for global markets with the right strategy....
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Machine translation

How to Manage Machine Translation Engine Quality

Take full advantage of machine translation by learning all about the quality of MT output and how to choose the best MT engine for your content....
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Translation management

What Is Translation? A Detailed Guide to Transferring Meaning Between Languages

Translation is a vital step in going global, and getting it right from the start is key for the success of any global expansion strategy....
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Translation management

The Complete Guide to Improving Translation Quality

Improving translation quality is a continuous effort with many moving parts. Here’s what it takes to set up an effective translation quality assurance process. ...
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Localization strategy

A Comprehensive Guide to Marketing Localization

Find out why designing a global marketing strategy around localization leads to more successful campaigns and gives you a distinctive edge over your competitors....
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Localization strategy

Localization Examples: What Airbnb, Uber, and TripAdvisor Tell Us About Going Global

Blockbuster DVDs gave way to Netflix streaming. Google Maps led to the death of the road atlas. Food delivery apps are making restaurant drive-thrus near obsolete. In every case, a technological shift...
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