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Global business

The business case for global expansion: Key metrics and market trends

Localization and personalization are now essential for global growth. With 90% of businesses planning to enter new markets and 87% confirming that localization drives success, explore data-driven insights…

Global business

2025 Guide to Market Research: Key Strategies and Best Practices

Market research is a key component of a global expansion strategy. Learn the ins and outs and best practices of market research for international expansion.
allGlobal businessLocalization strategyMachine translationPhrase and beyondSoftware localizationTranslation management
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Global business Localization strategy

The new rules of localization: Five lessons from SlatorCon Remote 2025

Explore five key lessons from SlatorCon Remote 2025 on how AI, adaptation, and strategy are reshaping the future of localization and global content delivery.
 Screenshot from the Slatorcon Remote conference featuring four panelists: Florian Faes, Anna Wyndham, Matteo Nonne, and Simone Bohnenberger-Rich. The discussion focuses on how AI is reshaping localization strategies and driving business growth.

Localization strategy

Turning GenAI into ROI: How AI is elevating localization from cost center to growth driver

In this recap from Slatorcon Remote, we explore key insights from industry leaders on how businesses can move beyond AI experimentation to achieve real ROI. Learn how AI-driven personalization, automation,…
 A digital illustration overlaying a city skyline with interconnected icons representing legal compliance, regulations, contracts, and governance. The image symbolizes the complexities of global compliance for technology businesses operating across multiple jurisdiction

Global business

Global compliance for tech businesses: Overcoming legal hurdles and scaling securely

SaaS companies operating across multiple territories encounter a labyrinth of local laws and regulations. Navigating them isn’t just an exercise in compliance: it’s a strategic imperative that can make…
 A digital artwork featuring the Astro.js logo in bold yellow and purple tones, floating above Earth's horizon with a stunning cosmic nebula in the background. The vibrant space setting symbolizes the global and scalable nature of Astro’s localization capabilities, reinforcing the article’s focus on internationalization in web development.

Software localization

Astro.js localization part 2: dynamic content localization

Learn how to localize your Astro.js website with static and dynamic content translation. Explore Astro’s built-in i18n features and Paraglide for handling UI elements, navigation, and dynamic text seamlessly.
 A diverse group of customer service representatives working at a call center, engaging with customers through phone and chat. The image highlights multilingual support, AI-powered automation, and personalized customer experiences in a global business environment.

Global business

Boost your CX: 5 case studies illustrating how language transforms customer service

Discover how multilingual customer service and AI-powered localization enhance customer experiences, and explore five case studies from leading global brands that use language and personalization to drive…
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Global business

Nine ways language can improve the customer experience

Expanding into new markets is a powerful growth strategy for retailers, but success depends on delivering a seamless and engaging customer experience. In this article, we explore nine key ways that translation…
 A woman types on a laptop at a wooden table, with a cup of coffee nearby. The laptop screen displays a document with text, while digital overlays of binary code and network lines emphasize the integration of AI technology in content creation. A smartphone is placed on the table, reflecting a modern, tech-driven workspace.

Global business

The impact of AI-driven translation on global content marketing

Discover how combining AI with human expertise drives engagement and growth across international markets.
 A stylized Astro.js logo set against a vibrant cosmic nebula background, symbolizing the scalability and global reach of Astro.js for multilingual websites.

Software localization

Astro.js localization part 1: static content localization

Thinking about taking an Astro.js site global? Learn how to localize static content in Astro.js using file-based routing. This step-by-step guide covers language structuring, dynamic routing, and best…
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Phrase and beyond Translation management

Unlocking the future of localization: The rise of secure self-service portals

Discover how secure self-service portals are transforming enterprise localization—enabling faster, cost-effective, and compliant global communication, and learn how leading organizations are decentralizing…
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