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Spotlight on Phrase

Explore the stories that have been featured across the media in our “Spotlight on Phrase.” This is a compilation of insightful opinions and thoughts on a variety of topics showcasing the value we bring to the industry and businesses alike.

Article | MultiLingual Magazine

A High-Stakes Moment for Localization Technology

As AI-driven localization advances, Simone Bohnenberger-Rich, PhD, urges teams to scale what works, shed what doesn’t, and elevate localization into a strategic function.

Simone Bohnenberger-Rich, PhD, Chief Product Officer, Phrase

Article | AIThority

The Next Era of Machine Translation: Real-Time Adaptation for Enterprises

Dr. Alon Lavie explores how Generative AI and LLMs are proving essential in making customization both scalable and efficient with the next era of Machine Translation.

Dr. Alon Lavie, VP of AI Research, Phrase

Article | The AI Journal

3 Important DeepSeek Lessons for Business Leaders

Simone Bohnenberger-Rich highlights three key AI lessons: prioritize data quality, prepare for AI commoditization, and focus on solution integration.

Simone Bohnenberger-Rich, PhD, Chief Product Officer, Phrase

Article | Slator

Generative AI Takes Localization from Cost Center to Growth Driver

SlatorCon panel with Simone Bohnenberger-Rich and Industry leaders on how GenAI shifts localization from cost to growth.

Slator Team

Article | Slator

SlatorCon Remote March 2025 Roundup

SlatorCon Remote 2025 roundup: LLMs, AI ROI, scaling, human expertise. Plus a panel with Simone Bohnenberger-Rich on turning AI from cost centre to growth driver.

Rocío Txabarriaga, Slator

Article | AI Business

Scaling with AI, Ecosystems and Hyperautomation

Georg Ell discusses how success in 2025 will depend on how well companies leverage emerging technologies

Georg Ell, CEO, Phrase

Interview | The Up Group

Up Close Interview with Phrase CEO Georg Ell

Maintaining a strong culture in a remote-first environment requires intentionality.

The Up Group

Article | Retail Touchpoints

Building a Global Retail and Ecommerce Content Strategy

In retail and e-commerce, smart content customization is key to driving competitiveness. Andrea Tabacchi explores what a strong strategy should include.

Andrea Tabacchi, Chief Customer Officer, Phrase

A futuristic digital artwork of a woman's face illuminated by neon city lights, overlaid with glowing circuit-like patterns and holographic data, symbolizing artificial intelligence, cybernetics, and the merging of technology with humanity.

Article | AI Authority

The Future of Ethical AI: What Business Leaders Need to Consider

Dr Alon Lavie shares how business leaders must prioritize ethical AI by addressing bias, ensuring transparency, and implementing robust governance frameworks.

Dr. Alon Lavie, VP of AI Research, Phrase

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