Spotlight on
Phrase
Explore the stories that have been featured across the media in our “Spotlight on Phrase.” This is a compilation of insightful opinions and thoughts on a variety of topics showcasing the value we bring to the industry and businesses alike.
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Article | Forbes
AI-Generated Content Is Fluent And Fast, But Context-Blind
AI produces polished content at speed but struggles with cultural nuance and brand context, creating…
Georg Ell, CEO, Phrase
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Podcast | VistaTalks
AI, Language Intelligence, and the Future of Localization
The localization industry is shifting from translation workflows to AI-powered language intelligence…
Simon Hodgkins, CMO at Vistatec with Semih Altinay, VP AI Solutions at Phrase
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Podcast | Localization Today
Building the Language Intelligence Platform
How Phrase is engineering a platform that turns language data into business intelligence, moving loc…
Eddie Arrieta, CEO, MultiLingual Magazine with Georg Ell, CEO at Phrase
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Article | Slator
The “Build vs Buy” Debate in AI Localization
As AI localization tools mature, the build-versus-buy question gets harder. The right answer depends…
Riccardo Cocco, Localization Director at Tripadvisor & Georg Ell, CEO at Phrase with Florian Faes, MD at Slator
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Podcast | CMO Convo
Language as a growth strategy
Phrase CMO explains why treating language as a strategic growth lever, not a cost center, changes ho…
Michael Lasman, CMO Alliance with Jason Hemingway, CMO at Phrase
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Article | Forbes
AI Is Communicating with Millions of Customers. Who’s Governing What It Says?
AI now speaks on behalf of brands at massive scale, yet most organizations lack the governance frame…
Georg Ell, CEO, Phrase
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Article | MultiLingual Magazine
The Build-or-Buy Decision Facing Loc Teams
Localization teams face mounting pressure to choose between custom AI tooling and enterprise platfor…
Stephen Lumenta, CPTO, Phrase
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Article | CMO Alliance
The Missing Link in Personalization: Why Content Needs a Profile Too
Brands personalize audiences but forget content. Giving content its own profile unlocks relevance at…
Jason Hemingway, CMO, Phrase
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Article | LeaderBookAI
This CEO is Getting Ahead of the AI Competition
Phrase CEO Georg Ell shares how he’s positioning the company ahead of rivals by betting early on lan…
Florian Faes, MD at Slator with Georg Ell, CEO at Phrase
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Article | MultiLingual Magazine
Quiet Automation – The New Operating Model
Automation is reshaping operations without fanfare. The smartest teams are embedding AI into workflo…
Semih Altinay, VP of AI Solutions, Phrase
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Article | Forbes
Your AI Build Isn’t Just an Asset. It’s a Liability You Own
Homegrown AI systems carry hidden risks. Without proper governance, your custom build could become a…
Georg Ell, CEO, Phrase
