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Stephan Schoening

Stephan Schöning is the VP Strategic & Product Marketing at Phrase. He’s worked at Phrase for 9+ years and has overseen strategic marketing functions including inbound, performance, and content — guiding campaign execution and team growth.

Blog posts

A woman in a light sweater sits in a home office, focused on her laptop, representing a developer or content manager working on WordPress localization tasks in a calm, professional environment.

Software localization

How to build a scalable WordPress i18n workflow

WordPress powers the web, but translating it well takes more than plugins. Discover how to build a scalable localization workflow using gettext, best practices, and the Phrase plugin.
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Global business

Four product expansion strategies to drive business growth

Learn how to drive growth with four proven product expansion strategies—innovation, bundling, re-segmentation, and localization. Explore real-world examples from HubSpot, Toast, Notion, Netflix, and more.
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Machine translation Translation management

Beyond Translation Memories: How Machine Translation powers global content

Discover how modern Machine Translation boosts speed, scale, and quality in global content workflows—complementing Translation Memories and reducing costs.
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Machine translation

Best Machine Translation Software to Try (and Use) in 2026

Phrase walks through how to find the best Machine Translation tool for your needs.