Trusted by 3,600+ localization teams worldwide

Why is multilingual customer support hard to scale?

Global customers expect fast, helpful support in their own language. But without scalable localization in place, support teams struggle to keep up.


Manual translation slows resolution times. Brand voice gets lost in inconsistent messaging. Content updates become difficult to manage across markets.


As your business grows, these challenges compound, creating friction for both customers and teams. With the right localization workflow, multilingual support can become a strategic advantage rather than a scaling headache.

How can Phrase provide smarter translation for customer support tickets and live chat?

Fast, high-quality machine translation

Support teams need machine translation that delivers instant responses without compromising quality. Phrase’s Speed API is purpose-built for high-volume use
cases like live chat, ticket replies, and voice support, enabling fast, multilingual customer service at scale.

Integrated with your support tools

Switching between tools slows agents down. Phrase embeds directly into your customer support stack with native integrations for Zendesk,
Salesforce Knowledge, and more, so agents can translate support content
without leaving their workflow.

Consistent translations across every channel

From live chat to help centers, consistency matters. Phrase keeps terminology
and tone aligned across all support channels by centralizing translation memories, term bases, and machine translation settings, ensuring your brand voice stays
strong in every language.

Scalable, cost-efficient translation

As ticket volumes grow, translation costs can spiral. Phrase NextMT balances
speed, accuracy, and tone to deliver high-quality support translations without
the high price tag. It’s optimized for customer service localization, helping teams
stay fast and efficient at scale.

See how Phrase can help you enable smarter translation

Proven impact on multilingual support performance


increase in customer retention.

Delivering localized support content builds trust and keeps customers
coming back.

faster response times.


Faster machine translation and in-workflow localization accelerate ticket resolution across languages.

What our customers say

我们从 Phrase 团队那里获得了全面的新手培训,了解如何最好地设置和使用 Phrase 与 Zendesk 之间的连接器。 这非常有效,在整个过程中我们没有遇到任何问题。这帮助我们迅速扩展到十个新市场,提供客户支持文章,从而帮助减少客户支持团队处理的工单数量。

Kasia Bania Senior

本地化经理

将 Phrase 集成用于 Zendesk 大大减少了行政任务,为 Vista 节省了大量时间。连接器完全自动化地将我们的技术支持内容译成 13 种语言,使整个翻译过程更快、更轻松。

Annalisa Barbaglia | Alexander Ekhilevskiy

本地化经理 | 高级本地化项目经理

Deliver faster, multilingual support without adding overhead

Translate knowledge base articles, ticket replies, and chat at scale with AI-optimized workflows and seamless integrations.

ISO27001

符合 GDPR 标准

PCI DSS

可靠且安全

Phrase Localization Platform 遵循安全性、稳定性和性能的最佳实践。我们遵守 ISO 27001、《支付卡行业数据安全标准》(PCI DSS)、亚马逊网络服务标准 (AWS)、《加州消费者隐私法案》(CCPA) 和《通用数据保护条例》(GDPR) 的原则和安全声明。我们的基础设施是业内最具弹性和稳健性的之一(支持零停机部署和 99.9% 正常运行时间),我们也在不断努力,确保其始终保持这一水平。

Here to field your questions about customer support localization

What is customer support localization, and why is it important?

Customer support localization is the process of adapting help content, chat responses, and ticket replies for different languages and regions. It ensures customers receive clear, culturally relevant support in their native language, boosting satisfaction, retention, and brand loyalty.

Does Phrase support Zendesk, Intercom, or Salesforce Knowledge?

Yes. Phrase offers native integrations with leading customer service platforms including Zendesk, Intercom, and Salesforce Knowledge, allowing you to localize FAQs, ticket responses, and help content directly within your existing support workflows.

Can Phrase translate knowledge base articles automatically?

Absolutely. With Phrase, you can use machine translation (MT) combined with translation memory (TM) and human review to automatically translate and update knowledge base content, saving time while maintaining accuracy and brand voice.

Is Phrase suitable for live chat and real-time support content?

Yes. Phrase Speed API is purpose-built for fast, high-volume translation use cases like live chat, chatbots, and voice support. It ensures near-instant translations with optimized quality and scalability.

How does Phrase ensure translation consistency across support channels?

Phrase uses centralized translation memories, term bases, and style guides to maintain consistent tone and terminology across all touchpoints, including chat, email, support portals, and help centers.

Is Phrase secure for translating sensitive support data?

Yes. Phrase offers enterprise-grade security with data encryption in transit and at rest, role-based access controls, SSO authentication, and full ISO 27001, GDPR, and SOC 2 compliance making it safe for customer support environments.

Read more about customer support localization

Zendesk Case Study Feature Image

Case Study

Zendesk 通过全球可扩展性和卓越的本地化能力,促进新的连接

Zendesk 通过将 Phrase 的 AI 驱动语言技术平台集成到其工作流中,提升了全球可扩展性和运营效率。公司全面掌控了多语言内容运营,实现了 96% 的时间节省和 25% 的成本降低。借助自动化和分析提升 31 种语言的质量与一致性,Zendesk 现可更快扩展,放心支持新市场,并在全球范围内交付卓越的客户体验。