Translation is the process of converting texts from one language to another, and it’s part of the localization process. Localization goes a step further in that it adapts that translation to local expectations, needs, and other requirements. It considers every element that might stop a potential customer in their tracks when it comes to converting. From local payment methods and colloquialisms to holidays, localization involves everything that can be relevant to the user experience.

First, you’ll need to create a clear localization strategy that is part of your global growth roadmap from the start. Furthermore, you’ll need to rely on a strong team of translators, developers, localization specialists, marketers, local experts in different domains, etc. For the best result possible, you’ll need to enable your teams to collaborate effectively on one localization platform designed to automate translation workflows.