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Case Study

Case Study

Case Study

Travel is booming.

Travellers curate personal adventures, from quick city breaks to luxury retreats. And your brand shapes the moments they remember.

Standing out requires instant, personalized content across borders and devices.

Statista: 2.6 billion people are predicted to travel in 2029.

Statista projects the revenue in the travel and tourism sector to reach more than US$1.11 trillion by 2029.

65% of people prefer content in their own language

CSA Research: Nearly 65% of users prefer content in their native language.

How Phrase helps travel brands

1. Fast, flexible content delivery

Travel brands need to move fast. Phrase automates content delivery across languages, platforms, and devices, so your message lands with the right audience at the right time. Whether it’s last-minute getaways or curated retreats, you can scale your global reach without slowing down.

illustration of fast and flexible content delivery, featuring documents and digital content moving quickly across connected devices and platforms

Visual representation of AI-powered translation with user control, showing interface elements like language settings, customization sliders, and content previews

2. AI-powered translation that adapts to every destination

Personalized travel experiences start with content tailored for every language. With Phrase, you can automate translation at scale while staying in control. Our AI chooses the best engine for each job and keeps your brand voice consistent across every touchpoint.

3. Ready for every channel, and every traveler

Travel brands speak to audiences across product pages, mobile apps, booking flows, and customer reviews. Phrase helps you localize every content type, evolve your operations with AI, and adapt to new traveler behaviors as fast as they change.

Illustration of scalable localization technology, featuring expanding blocks, upward arrows, and global icons to represent growth and adaptability

5 key benefits of a tech-augmented language strategy

1. Boost Engagement

91% of users prefer localized products. Connect with travelers in their language to turn interest into action and loyalty.

2. Enhance Findability

Use international SEO and localized content to make sure travelers find you first, not your competitors.

3. Maximize User Reviews

96% of travelers consider reviews important when planning a trip. Unlock the full potential of user-generated content to drive discovery, trust, and conversion across global audiences.

4. Increase Efficiency

Automate localization to speed up review cycles by 70 percent and double your content output, without needing to expand your team.

5. Ensure Legal Compliance

Protect your brand and minimize risk by creating content that meets legal standards in every market you serve.

Gracias a Phrase y a nuestra revolucionaria estrategia de localización en FREENOW, no solo hemos acelerado nuestra expansión en el mercado, sino que también hemos mejorado significativamente la satisfacción de los clientes y la usabilidad de nuestra app. Este cambio estratégico nos ha permitido ofrecer una experiencia de usuario fluida y culturalmente relevante en diversos mercados, mejorando nuestra ventaja competitiva y consolidando nuestro compromiso con soluciones de movilidad accesibles en todo el mundo.

Ilinca Mustatea

Gestora de localización

En Lyst hemos diseñado un proceso en el que Phrase nos permite tener el contenido listo en los sitios web en apenas un minuto desde que los traductores añaden o actualizan sus traducciones. Así, nos ahorramos una media de 48 horas de tiempo dedicado en ingeniería cada vez que queremos implementar una nueva función.

Enrique Quilez

Gestor de localización

En What3Words hemos probado innumerables soluciones de localización, pero Phrase se ha convertido en nuestra favorita. Gracias a ella, ahora tenemos más control sobre nuestros plazos. Nuestros equipos lingüísticos son capaces de entregarnos localizaciones en apenas una semana, sin falta.