48 hoursof developer’s time saved
1 minuteuntil content is live
> 10 Mqueries per month
In 2018, over 70 million shoppers from 120 countries started their hunt for the latest fashion on Lyst. From their startup beginnings in the UK, the company rapidly expanded into 14 markets and is now available in 8 languages (English, French, German, Italian, Spanish, Dutch, Russian, Japanese). This growth was feasible only with a localization solution that integrated perfectly with their platform that is built on Python and React. Thanks to Phrase – the all-in-one, web-based localization system – Lyst sets new content in all 8 languages live in just 1 minute, saving 48 hours of engineering time for each new feature release.
Challenge: Supporting a Large Localization Task
After initial success in the UK market, Lyst launched an ambitious strategy for international expansion. They shortlisted markets and languages that promised to be the most profitable and started localization. However, their first attempts at deploying new content in new languages took 72 hours, which was far too long for the team reach their bold expansion goals.
With such a large localization task in front of them, Lyst finally decided to increase their chances of success by utilizing a software localization platform right from the get-go. They scouted for an agile platform that was quick to implement and would adapt perfectly to their existing processes. Perhaps most importantly, the tool had to be easy to use for their 14 freelance translators. The team saw a huge opportunity to speed up their release cycles and streamline their workflow with the right localization solution.
Solution: Localization in an Agile Environment
Phrase quickly became Lyst’s first choice to set up their localization process. It’s just the right tool to support their agile work environment. Subsequently, Lyst set up a localization team of two engineers and a localization manager who also acts as a product manager for all their international sites.
Every two weeks, the team meets to set the tasks and priorities to deliver the most impactful features on the international sites. With the help of Phrase, their sprints have transformed into a highly personalized localization workflow that uses their resources in the best way.
Furthermore, working with 14 freelance translators became a breeze thanks to Phrase’s powerful collaboration features. The translators now even proofread each others’ translations throughout the process to make sure that the copy is the best possible at the end of the workflow.
Benefits: Time-savings for the Localization Team
Phrase’s all-in-one solution has set up Lyst’s localization process for success right from the start. On average, the team translates and deploys 500 keys per language per month, a total of 70,000 words, at lightning speed.
“We have now designed a process where Phrase allows us to have the content ready on our sites within 1 minute since the translators add or update their translations. We are saving an average of 48 hours on engineering time, each time we deploy a new feature.”
In addition to a highly personalized localization workflow, Lyst benefits from the best translation quality. Their translators can now improve each others’ translations easily within Phrase and act as the final quality control.
Thanks to Phrase, Lyst can react quickly to changing customer demands, stay agile, and be highly efficient with its resources. As they expand to more markets, they are doing so with a perfectly bespoke setup that works best for them.
Organiza todas tus tareas de traducción al asignar miembros de equipo, proporcionar instrucciones y establecer fechas de vencimiento para los idiomas que elijas.
Advanced Review Workflow
The Advanced Review Workflow for your translation process helps to assure transparency and makes sure you always have proofread translations.
User Roles and Access Control
Organize your localization team by assigning dedicated roles and access rights to each team member according to projects and locales.
¿Qué es Lyst?
Lyst es la plataforma de búsqueda de moda más grande del mundo con más de diez millones de consultas al mes. Con sede en Londres, la empresa permite encontrar y comparar todo tipo de productos de moda.
¿Qué ofrece Lyst?
Con su sitio web y aplicación móvil, Lyst ofrece un mercado que reúne en un solo lugar a cinco millones de productos de 12.000 de las marcas y minoristas líderes en el mundo.
¿Quién usa Lyst?
Más de 70 millones de clientes de 120 países utilizan Lyst cada año como mercado de compras y comparación de productos.
¿Qué puedes hacer con Lyst?
Lyst permite a los usuarios buscar miles de tiendas de moda online a la vez, lo que les permite comprar una amplia selección de las últimas tendencias de moda en ropa, calzado y accesorios. Si un cliente está interesado en un producto, puede comprarlo directamente a través del sitio web de los minoristas, quienes organizan la entrega.