Overcoming growth challenges with a super-scalable localization platform

340+l10n team

20l10n projects

18languages

8mwords

The leading social network for business professionals in the German-speaking market, XING provides more than 12 million members with a platform to connect and collaborate. A hub for job-seeking, hiring, news and idea-sharing, XING propels careers and drives business success in every industry.

As XING’s operations expanded, it found that its outdated translation management solution lacked the process streamlining and collaboration features required to meet evolving business needs. By replacing the aging software with Phrase – an all-in-one, web-based localization platform – XING has streamlined translation, simplified management, and enabled scalability.


Challenge

Growing pains

For businesses operating in a multilingual environment, releasing new resources is rarely as simple as creating a single, native-language version – to maximize reach, localization is an essential step. Translating text into numerous different languages can be a time-consuming process; and without an effective translation management solution in place, localization can often delay the release of new products and features.

This is something that XING knows all too well. With as many as 250 resources needing to be translated into ten languages each week, the business relies on its localization management platform to coordinate its vast number of localization projects. And, with XING enjoying a strong growth trajectory, its localization requirements have steadily increased. As a consequence, the business network found that its translation solution was in need of powerful additional features.

Guido Behrenswerth, Copywriting & Content Strategy Team Lead at XING, explains: “Our existing translation management platform lacked the scalability to meet the growing needs of our business, and it was beginning to suffer from performance and reliability issues as a result. Its heritage code would have been very difficult to maintain in the long run. It was clear that it was time to look for a new solution.”

If left unchecked, these issues would have risked delaying XING’s release cycle, negatively impacting the platform's pace of development – and XING knew that as its business continued to expand, the problem would only get worse.

“感谢Phrase, 我们在扩展业务和产品的同时再也不用担心本地化的负担了。”

Guido Behrenswerth
Copywriting & Content Strategy Team Lead, XING

Solution

Partnering for success

XING wanted a new translation platform that was faster, more reliable, more functional, and more scalable.

It looked at several different solutions, and – following a thorough evaluation process – the company’s engineers, copywriters and translators unanimously agreed that Phrase was the best choice.

“Phrase stood out for a number of reasons,” recalls Guido Behrenswerth. “The quality of the product itself, Phrase’s willingness to listen to feedback and feature requests, and the quick and helpful customer support were all decisive factors in our decision. It also didn’t hurt that Phrase is almost literally our next-door neighbor in Hamburg."

Above all, though, XING was impressed with the solution’s versatility. Phrase supports all kinds of software environments and it can be quickly set up to work with both small and complex projects. Phrase’s versatility – 38 localization file formats across various platforms and programming languages – is highly beneficial for XING, given that its services run on a variety of platforms and use a number of different frameworks and programming languages.

A leading-edge translation management solution, Phrase offers many features – including a powerful API and an intuitive central dashboard – that are designed to streamline all aspects of the localization process, making it easy for XING to create and manage its translation projects. Delivered as a web-based service, Phrase is also highly scalable – easily capable of supporting XING’s increasing localization requirements.


Benefits

Superior scalability, powerful functionality

“Our main goal was to improve scalability,” says Guido Behrenswerth. “And there is no doubting that we have met that objective. Phrase is up to three times more scalable than our old system: it can handle many simultaneous projects, locales, and a much greater word count.”

Additionally, with Phrase in place, many localization tasks are now much simpler than they used to be. Thanks to the API, it’s become easier for XING to create projects, add languages, upload keys, and update resources. New verification options have helped streamline the proofreading process, and automated suggestions simplify translation.

As a result, Phrase offers improvements throughout the entire localization process, and it’s been well received by everyone involved: engineers, copywriters, and translators.

Guido Behrenswerth concludes: “Thanks to Phrase, we can expand our business and product portfolio without ever having to worry about localization. It’s a future-proof solution and we’re confident it will support XING as we continue to grow.”


Features used

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API

The API allows you to import locale files, download locale files, tag keys or interact in other ways with the localization data stored in Phrase for your account.

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基本审阅工作流程

Automatically notify your translators about changes in the source language and request a revision of the translated keys to ensure a consistent communication in all languages.

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User Roles and Access Control

Organize your localization team by assigning dedicated roles and access rights to each team member according to projects and locales.


什么是兴?

XING 是一个总部位于德国汉堡的在线商务网络。社交网络通常被描述为 LinkedIn 在德语国家的对手,其员工超过 1500 人,2018 年创收超过 2.35 亿欧元。

兴提供什么?

社交平台 XING 为其用户提供了业务连接和信息的平台。他们可以在两种会员资格之间进行选择:免费的基本会员资格和付费的高级会员资格,并可使用独家功能。

谁使用兴?

任何行业的员工和公司都使用 XING。2018 年 12 月,该平台拥有近 1500 万注册用户。

你可以用兴做什么?

XING 帮助人们互相联系,寻找工作岗位、新员工、专家建议和商业理念。企业可以发布招聘广告,并直接与潜在员工取得联系。用户还可以通过 80,000 多个专家组或通过 XING 组织的网络活动进行连接。

Results

  • alarm_on
    No more risks in delaying the release cycle
  • call_made
    Improved scalability
  • timelapse
    精简了校对流程
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