How to increase user reach by 400%

26l10n projects


30+l10n team members

+400%users since Phrase

FAMILO is a specialist in location services for mobile apps. Within the last years, the company developed accurate, reliable and energy-saving geofencing technology.

Phrase helped to scale FAMILO's business internationally and automated the multi-language operations by easily and quickly integrating the localization process into their overall development process. The team experienced an overwhelming 400% increase in new users after adopting Phrase’s localization software. Moreover, FAMILO was able to improve the overall translation quality.

The challenge Familo faced

Despite astonishing achievements, FAMILO continued to spend most of its time and energy attracting new users to its application. The company needed a solution to connect with global customers worldwide. Like most businesses, FAMILO wanted to dig deeper to understand how to serve a larger customer base. The FAMILO team turned to Phrase to refine its product and expand its reach.

Tangible competitive edge is one of the best indications of business health. According to a Common Sense Advisory study, 56% of consumers find the ability to learn about a product in their own language more important than the price of the product. Localizing products increases the power of selling to your customers and gives companies an advantage in the global marketplace.

Phrase offers a software localization solution for web and mobile translation projects by easily integrating the localization process into the overall development process.

Phrase offered an integrated solution

To kick the project off, FAMILO’s team used the Phrase translation center to work with a group of translators. Phrase’s comprehensive documentation, integration tutorials, and personal assistance made it easy to quickly integrate the localization process into their overall process. By automatically identifying the need for new translations, there was no more need to manually notify everyone about new translations. FAMILO was able to reduce significant administrative expenses by evaluating its upcoming tasks and keeping track of the translation progress. Moreover, the team utilized the advanced search features in order to quickly drill down on the entries that matter the most for their tasks.

Hauke Windmueller, CEO of FAMILO, explains their experience with Phrase:

«Phrase superó nuestras expectativas. El software nos ayudó a optimizar nuestra localización y convertirnos en un líder de la industria. Los resultados hablan por sí mismos».

Hauke Windmueller

FAMILO used Phrase to localize its mobile applications into 16 languages. Phrase enabled FAMILO to accelerate its user growth and to quickly launch its iOS and Android apps into those new languages.

Accelerating international growth with Phrase

As a result of FAMILO’s efforts to expand globally by using Phrase the team saw an overwhelming 400% increase in new users and was able to expand their business on an international scale. While FAMILO’s actions were comprehensive and strategic, the company also credits Phrase with giving them the practical tools to make tangible improvements. This outcome produced useful contextual information, made it easy to stay on top of the process, helped to reduce administrative expenses and to improve the the overall translation quality.

Localization displays a visible commitment to customers worldwide. Consumers expect products and services to meet their needs, which includes, most importantly, the language. It provides security and convenience for all parties involved. Plus, high-quality content transcends in international markets.

Features used


Translation memory

Speed up your localization process with our translation memory. The translation memory remembers translations used on your projects and suggests matching results.


Multiple projects

As software projects grow and become more complex it helps to split them into modules to keep things manageable. The same holds true for the localization of software projects.


User roles and access control

Organize your localization team by assigning dedicated roles and access rights to each team member according to projects and locales.

¿Qué es FAMILO?

FAMILO da tranquilidad a las familias y amigos con su sofisticada aplicación para smartphone que responde a la simple pregunta «¿Dónde estás?»

¿Qué ofrece FAMILO?

FAMILO ofrece una aplicación de localización familiar gratuita y de ahorro de energía para dispositivos móviles. A través de su tecnología de geocerca de alta tecnología que comunica la ubicación actual de todos los miembros del grupo, mejora la seguridad de todos y ayuda a aliviar las preocupaciones de familiares o amigos desinformados.

¿Quién usa FAMILO?

Familias, parejas y grupos de amigos, que quieren asegurarse de que todos los miembros de su grupo están seguros y bien, utilizan FAMILO para rastrear sus ubicaciones y comunicarse. Más de un millón de clientes en todo el mundo ya utilizan la aplicación.

¿Qué puedes hacer con FAMILO?

El mensajero de red familiar de FAMILO permite a sus usuarios mantenerse en contacto con sus seres queridos y recibir notificaciones sobre dónde se encuentran, qué están haciendo y cómo se sienten. En caso de que alguien declare una situación insegura, los miembros del grupo serán informados y podrán enviar ayuda.


  • timeline
    FAMILO increased user growth by 400%
  • playlist_add_check
    Improved of overall translation quality
  • trending_down
    Reduced administrative expenses
  • Download case study
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