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Phrase
Découvrez les histoires présentées dans les médias dans notre rubrique « Spotlight on Phrase ». Vous y trouverez un assortiment de perspectives et d’idées pertinentes portant sur une variété de sujets qui soulignent l’importance de notre contribution au secteur en général comme aux entreprises.
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Article | Slator
The Infinite Final Version
George Ell explores why global content no longer has a « final version » and why organizations must design for continuous adaptation at scale.
Georg Ell, CEO, Phrase
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Article | Slator
When AI Scales Content, What Defines Quality?
Craig Stewart argues that as AI scales content globally, quality must be redefined by business impact, not just linguistic accuracy.
Craig Stewart, Director, AI Research, Phrase
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Article | Enterprise AI World
The Build vs. Buy Moment That Will Define Enterprise AI in 2026
An Enterprise AI World article by Georg Ell on how the build vs buy decision will shape enterprise AI adoption and scalability in 2026.
Georg Ell, CEO, Phrase
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Podcast | Slator
Why Phrase Doubles Down on a Platform Strategy
A SlatorPod episode where host Florian Faes speaks with Phrase CEO Georg Ell on platform strategy, AI’s impact on SaaS, and the future of language technology.
Forian Faes, CEO, Slator & Georg Ell, CEO, Phrase
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Article | MartechView
Global Brands Must Treat Language Tech as Part of the Growth Stack
An article in CMSWire by Phrase CMO Jason Hemingway on why language technology is becoming a core part of the marketing growth stack for global brands.
Jason Hemingway, CMO, Phrase
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Podcast | AdWeek
How AI Helps Global Brands Speak with One Voice—Without Losing Their Soul
Adweek podcast host Richard Larsson speaks with Phrase CMO Jason Hemingway about using AI to scale global brand voice while maintaining trust and control.
Richard Larsson, Adweek & Jason Hemingway, CMO, Phrase
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Podcast | LocWorld
LocWorld Podcast: The Future of Localization: What Now?
A LocWorld podcast with leaders from Phrase, Maxon, Burns Language Consulting, and Seprotec on scaling AI for global content while maintaining trust and control.
LocWorld Team
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Article | MultiLingual Magazine
Making Sense of 2025. Language leaders reflect on a historic year
A MultiLingual feature where language industry CEOs, including Phrase CEO Georg Ell, reflect on the challenges, AI progress, and strategic shifts that defined 2025.
MultiLingual Magazine Team
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Article | Forbes
AI and the Curse of Multilingualism
A Forbes article on Europe’s multilingual AI challenge, featuring a reference to Francesca Sorrentino on the importance of cultural fluency in global content.
Eugenio Mallol
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Article | Slator
How AI is Moving from Experimentation to Business as Usual
A SlatorCon Remote panel with Phrase, Zoetis, Monzo, and Stripe on AI becoming business as usual in global content operations.
Slator Team
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Report | Slator
Slator 2025 Language Industry Recap
A 120 page Slator report summarizing the key news, data, trends, and leadership insights that shaped the language and AI translation industry in 2025.
Slator Team
