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Spotlight on Phrase

In unserem „Spotlight on Phrase“ findest du die wichtigsten Storys, über die in den Medien berichtet wurde. Es handelt sich um eine Zusammenstellung aufschlussreicher Meinungen und Gedanken zu einer Vielzahl von Themen, die zeigen, welchen Wert Phrase für Branche und für Unternehmen gleichermaßen hat.

The feature of technology panel | Phrase

Video | Plunet Business Manager (YouTube)

The Future of Technology in Language Industry

Translation and tech evolve rapidly. This Plunet Summit 2023 panel discussion, offers insights into the future of the language industry’s technology.

Plunet Summit 2023

Localisation personalisation | Phrase

Article | Customer Think

Failure to Localize Is Undermining Your Massive Personalization Investment

Redefining personalization as a customer-centric approach, this article emphasizes localization's role in enhancing customer relevance and impact.

Jason Hemingway, Chief Marketing Officer, Phrase

Global business concept with characters working together people communicating in work | Phrase

Article | Advertising Week

6 Vital Tips for Marketing Localization

Expanding your business into international markets? This article highlights the importance of localization when expanding businesses internationally.

Jason Hemingway, Chief Marketing Officer, Phrase

Earth viewed from space | Phrase

Article | CMO Alliance

6 Steps to a Successful Market Expansion

Uncertain economic times can be daunting, but growth is crucial. Unlock fresh opportunities for business expansion with these actionable insights.

Jason Hemingway, Chief Marketing Officer, Phrase

Illustration of a hand holding a phone | Phrase

Article | The Association of National Advertisers

3 Ways Software Is Fueling Localized Marketing at Scale

Advances in machine translation enhance localization for culturally sensitive user experiences, making it a strategic growth driver for businesses.

Ian Woolley, Chief Revenue Officer, Phrase

Traveling concept with businessman pointing at globe with location pin network on dark background | Phrase

Article | Customer Experience Magazine

Why International Success Hangs on the Strength of Market Localisation

The global marketplace is a reality offering consumer flexibility. Businesses expanding globally must tailor content effectively to satisfy customers.

Georg Ell, Chief Executive Officer, Phrase

illustration of leveraging AI for content creation | Phrase

Article | MarTech Series

How to Leverage AI for Content Creation and Localization

AI enhances multilingual marketing but can't match human sophistication. This article explores 3 strategies to rely on to balance AI and human input.

Andrea Tabacchi, Chief Customer Officer, Phrase

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