Trusted by 3,600+ global teams
Does any of these sound familar?
Siloed systems
You’re running localization as a patchwork of one-off requests, freelancers, and disconnected tools instead of a single platform – so nothing scales as your volume or language count grows.
You’re still bothering engineering
Every broken integration or translation file update means pulling a developer off their real work to patch it manually – instead of updates just flowing through.
AI translation isn’t the hard part anymore
You already have machine translation – that’s a commodity now. What worries you is inconsistent output, no security controls, and content going live before anyone’s reviewed it.
How the Phrase platform helps
Connected to your code without connecting your developers
Phrase syncs directly with your code repository and CI/CD pipeline, so new content is translated automatically as it ships. No engineering tickets and definitely no more waiting on a sprint that has nothing to do with translation.
Set the rules once. Let it run itself.
Build no-code automated workflows such as:
- Translate and post-edit content with AI based on your context and quality rules, then automatically send anything below your quality threshold for a translator to review
- Customize translations based on the locale (e.g., en-GB vs en-US) or type of content (Content Groups)
- Ask Phrase Atlas, the AI agent built into the platform, to create tasks, assign jobs, batch-upload content, make bulk changes across your translation memories, or create style guides by language based on your previous output – just by describing what you need
Localization that doesn’t disrupt how you already work
Phrase connects to the tools you already use – CMS, design, code, support – so localization fits into your process instead of becoming a new one.
- Native integrations with Contentful, Figma, GitHub, Salesforce, and 200+ others
- Work directly on your AI environment via the Phrase MCP
AI translation you don’t have to build yourself
Every AI team eventually asks the same question: build an in-house translation pipeline, or buy one that already works. Phrase gives you the orchestration, quality evaluation, and governance an in-house build can take 12–18 months to get right – with enterprise-grade security (data residency, access controls, audit trails) built in from day one.
- Bring your own LLM, or train Phrase’s models on your own content – either way, your data stays yours
- Every AI translation is auditable, with quality scoring and human review built in
- Phrase automatically picks the best machine translation engine for your content, choosing from 30+ options based on what you’re translating and which language pair it’s in
Trusted by localization and marketing teams worldwide
“We’re producing over 20 emails a week, and the platform ensures every single one is on-brand, localized, and responsive, without any engineering effort.”
“Deliveroo wouldn’t have a localization process without Phrase. Investing in the Phrase Language Intelligence Platform, we have managed to centralize the process and ensure consistency with all types of content. Most importantly, thanks to Phrase, we’ve helped improve time to market and customer satisfaction in new regions.”
“The Zendesk partnership with Phrase enables us make the right decisions and helps with anything new that comes up. We have an open dialogue, and I trust Phrase to have the right solutions at the right time, so that we can grow with Phrase.”
How to get started
Get your setup ready
Bring everything that defines how your brand sounds into one place, so every translation, human or AI, starts from the same context.
Set your quality bar: customize quality evaluation and post-editing to match how much review each piece of content needs.
Translate your way
Choose how content gets translated, and mix approaches by content type.
- Choose from 30+ AI translation engines or use your own LLM
- Invite your own translators or Language Service Providers (LSPs). No per-seat pricing, and Phrase stays vendor-neutral
No vendor of your own? Tap Phrase’s ecosystem of trusted LSP partners
Centralize your content, then ship
Centralize all the content you need translated in Phrase, then let continuous localization take over: translated content ships automatically, and Phrase notifies you the moment new source content lands from your apps, CMS, or content repository.
Track performance
See how localization is performing without building your own reports. Predefined dashboards cover the metrics teams ask for most:
- Usage and spend by language, market, or content type
- Turnaround time against your SLAs
- Quality scores by vendor, engine, or reviewer
- Translation memory leverage and savings over time
Fair pricing that grows with your program
Start with one team and one workflow, then add departments over time without switching platforms or losing the context you’ve already built.
Billed annually, scales with your content and languages
↪ Start with software or app localization
Billed annually, scales with your content and languages
↪ Start with document or website translation
Questions you might have
How does Phrase pricing work?
Phrase pricing is designed to grow with your program. Capacity for processed words, AI translation, automations, and integrations is generous from lower tiers up, with no penalty for expanding into new content types or departments. AI translation costs are structured for high-volume, automated workflows, which is where most modern programs are heading.
Start with software localization on the Software UI/UX plan, or with document and website translation on the Team plan, and add capabilities as your program grows. The architecture is the same end to end, so expansion doesn’t mean re-implementation.
We already use another translation tool. Is switching worth the disruption?
Most teams that move to Phrase are replacing exactly this kind of patchwork – a tool that handled translation but never became a real system. Your existing translation memory and glossaries can be imported, so you’re not starting from zero, and Phrase’s integrations mean the switch happens without rebuilding your workflow from scratch.
Will this require a lot of engineering work to set up?
No. Phrase connects directly to your code repository and CI/CD pipeline, so once it’s configured, new content syncs and translates automatically. Most teams get full platform access running in minutes, and ongoing use doesn’t require developer involvement.
What certifications and compliance standards does Phrase meet?
Phrase complies with SOC 2, ISO 27001, GDPR, CCPA, PCI DSS, and HIPAA, and operates as an AWS Partner with separate US and EU data centers. The platform runs on infrastructure built for 99.9% uptime with zero-downtime deployments. You can review the full detail, including audit reports and sub-processor information, at the Phrase Trust Center.
You’re 20 minutes away from turning your one-off localization fixes into an actual process.
Get a demo and discover why thousands of teams switched to Phrase for scalable, AI-powered localization.