Phrase Localization Director Elected to GALA Board
January 9, 2025
BOSTON, MASS, UNITED STATES, Jan 09, 2025—Phrase, a global leader in AI-based localization technology, is delighted to announce that Francesca Sorrentino, Localization Director at Phrase, has been elected to the Board of Directors for the Globalization and Localization Association (GALA).
This prestigious appointment highlights Francesca’s exceptional expertise, leadership, and commitment to driving progress in the localization industry. Her election reflects not only her dedication to the profession but also her forward-thinking approach to tackling global challenges with a human-centred perspective.
Reflecting on her new role, Francesca shared, “It’s an honour to join the GALA Board of Directors and support the association’s vital mission. This is an exciting time for the language industry. I’m eager to contribute to its growth by championing GALA’s initiatives and fostering collaboration between localization professionals and technology. I sincerely thank everyone who voted and placed their trust in me. I look forward to working alongside my peers to navigate the evolving needs of our profession and help shape its future.”
With a career spanning video gaming, consumer electronics, and language service providers, Francesca brings a wealth of experience to the GALA Board.
Since joining Phrase in 2021, Francesca has applied her extensive expertise to design and implement effective localization strategies and processes, driving innovation and knowledge sharing. In 2022 she launched Loc Leaders, a global community sponsored by Phrase, dedicated to promoting collaboration and best practices within the localization industry, further cementing her influence and contribution.
Francesca’s academic credentials, including a Bachelor’s in Translation and Interpreting and a Master’s in Conference Interpreting, complement her practical achievements, making her a formidable advocate for the industry’s advancement.
Jason Hemingway, Chief Marketing Officer, Phrase commented, “Francesca’s election to the GALA Board reflects her outstanding contributions to the localization industry. Her leadership and insight have been instrumental in driving innovation at Phrase, and I’m confident she will bring the same energy and passion to GALA. We are proud to see her take on this important role.”
Francesca’s election to the GALA Board marks an exciting new chapter for her and the broader localization community. We look forward to her contributions to GALA’s mission and continued impact in shaping the future of the localization industry.
About Phrase
Phrase is a world leader in AI-led translation technology, helping organizations open the door to global business by reaching more people, making deeper connections and driving faster growth across different languages and cultures.
The cloud-based Phrase Localization Platform comes equipped with all the key capabilities a business needs to drive a comprehensive localization strategy. From AI-driven machine translation and world leading translation management to software localization, best in class workflow automation, quality evaluation and analytics. The Phrase Platform is there to connect, streamline and manage every possible translation task across the enterprise.
That’s why brands like Uber, Shopify, Volkswagen, leading LSP and global SI partners, and thousands of others choose Phrase to help them form meaningful connections with millions of people to accelerate their global growth. For more information, visit www.phrase.com
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Pamela Ghosal
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