The global content disconnect: Insights from 550 business leaders on why scaling content is not scaling CX

Most enterprises designed their content operations for a single market. The workflows, approval chains, and governance structures were built to serve one country and one language. Very few redesigned them when their business went global. The result is a growing disconnect between the content being produced and the experience customers receive.

A global survey of 550 senior business leaders found that 91% of enterprises take up to two years to enter a new market, with delays already leading to higher costs, lost opportunities, and weaker competitive standing.

Enterprises have already invested in AI and automation for content. But AI alone is not solving the disconnect. What’s missing is language intelligence. The ability to connect context, brand voice, and cultural relevance to every piece of content, at scale.

In this session, we share findings from the survey and explore why scaling content is not scaling customer experience. We discuss what the most successful global enterprises are doing differently and why language intelligence is critical to winning customers in every market.

Key takeaways

• What the 9% of fast-scaling enterprises have figured out that the rest have not
• Why the content operating model that works in one market fails everywhere else
• How AI alone is not solving the disconnect between content and customer experience
• The role of language intelligence in winning customers across markets
• A framework for assessing your organization’s readiness to scale globally