Innovation at Phrase
Our quarterly launches remove barriers between teams, markets,
and languages, powering connection and growth at scale.
The last three years of innovation
Phrase is the platform global businesses rely on to unlock language and scale content across borders. Our quarterly launches are driven by close collaboration between product, engineering, marketing, and customer teams, all focused on building practical solutions for real-world localization challenges. Each release introduces new advances in AI, automation, and integrations that help teams move faster, work smarter, and connect with more people in more languages than ever.
This page brings those launches together in a single place where you can explore everything new, next, and transformative from Phrase.
Introducing Phrase Studio and Phrase Agentic Content System (PACS)
Multi-Segment Next GenMT and integration with DeepL and Widn LLM
Auto Adapt (LLM based translation adaptation) and speed API
TM Threshold Optimizer and Unity integration
Next GenMT (LLM-based translation) and Automated Asset Curation (AAC)
New Gen AI capabilities: Auto LQA & AI Actions
Phrase QPS and Phrase Portal
Phrase Language AI via API, and Phrase Custom AI
Contentful integration and platform sync
Full automation with Phrase Orchestrator
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