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Global business

The business case for global expansion: Key metrics and market trends

Localization and personalization are now essential for global growth. With 90% of businesses planning to enter new markets and 87% confirming that localization drives success, explore data-driven insights…

Global business

2025 Guide to Market Research: Key Strategies and Best Practices

Market research is a key component of a global expansion strategy. Learn the ins and outs and best practices of market research for international expansion.
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Global business

How to Market a Product: 10 Promotion Strategies for Reaching New Customers

Looking for ideas on how to market a product on a global scale? Here are best practices that won’t let cultural differences trip you up.
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Global business

The Power of Localization to Unlock Global Growth: A CEO’s Perspective

Georg Ell, CEO of Phrase, on why localization is key for global business and how it can help brands expand their reach across markets.
 Transnational strategy blog post featured image | Phrase

Global business

Transnational Strategy: From Theory to Practice

Discover how transnational strategy works and how it can help growing companies improve efficiency and reduce costs when taking their business global.
 Multi-domestic strategy blog post featured image | Phrase

Global business

Multi-Domestic Strategy: Key Concepts and Implementation Tips

Discover how multi-domestic strategy works and how companies can improve local competitive advantage with high customization of products and services to local needs and preferences.
 International strategy blog post featured image | Phrase

Global business

International Strategy: What It Is, and Why Companies Adopt It

Discover what makes an international strategy beneficial for companies on track for global growth, especially in the early stages of expanding globally.
 Stakeholder management blog post featured image | Phrase

Global business

A Comprehensive Guide to Globalization in Business

By understanding the pros and cons of globalization, your company can make informed decisions. Discover what globalization means for business and how you can benefit from international markets.
 Stakeholder management blog post featured image | Phrase

Global business

When a Global Journey Goes South: 10 Examples of Bad Translation

Explore how bad translation can damage a global business and how you can avoid making the same mistakes when addressing international markets.
 Stakeholder management blog post featured image | Phrase

Global business

A Guide to Understanding Customer Needs in New Markets

Understanding customer needs across cultures can be challenging given the diversity of global markets, but some proven techniques can help you get off to a good start.
 Stakeholder management blog post featured image | Phrase

Global business

The Manager’s Guide to Global Expansion

Global expansion offers many business benefits but can be risky without careful planning. Prepare for global markets with the right strategy.
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