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Matt Owen Senior Content Manager

Matt Owen

Matt Owen is Senior Content Manager at Phrase. Matt has an extensive background in technology and content marketing, and has worked at businesses ranging from 2-man start-ups to supermajors and unicorns. In his spare time he can be found podcasting and playing music.

Global business Localization strategy

Global travel growth is accelerating, but conversion and loyalty are won locally

Every head of product knows that users want to feel at ease and well understood when they use a new app or website. If travel brands can achieve this by adapting to each user’s culture, language, and predicted…

Localization strategy Translation management

Why localization ecosystems outperform traditional vendor setups: Insight from Argos Multilingual and Personio

Localization teams often spend more time coordinating vendors than managing translation. In this webinar discussion, Personio, Argos Multilingual, and Phrase explore how ecosystem collaboration can remove…

Localization strategy

The cloud nexus: Localized infrastructure and the next tech revolution

Hybrid cloud, edge AI and 5G are transforming how global technology platforms operate. As infrastructure becomes more distributed, companies must manage new challenges around compliance, content delivery,…

Global business

Todd Unger: The ten seconds to win or lose a customer

Todd Unger, Chief Experience Officer at the American Medical Association, discusses how modern buying decisions often happen in just seconds. In this episode of In Other Words, he explores the “tornado…

Global business

Rethinking retail growth: why precision beats scale

Retailers are chasing scale, but growth in 2026 comes from precision. Learn how market-aware omnichannel, adaptive AI, localized mobile commerce, and culturally relevant social strategies unlock higher…
 Abstract representation of flowing digital data with hexagonal patterns, depicting the concept of AI and technology in translation and localization.

Global business Localization strategy Translation management

Enterprise localization platform comparison: Phrase vs Smartling, XTM, Lokalise and more

What is the best language technology platform for your business? Discover the best fit in our practical 2026 guide to choosing the right translation management system or localization platform for global…
 Promotional graphic for the Phrase webinar ‘Mastering Language Tech Migration’ showing session title and visual elements representing language technology.

Localization strategy

Mastering language tech migration: Lessons from Kayak and Pega

Language technology migration is often seen as disruptive and resource-heavy. Leaders from Kayak and Pega share how migration can become a strategic redesign moment rather than a system replacement exercise.

Global business Localization strategy

Monzo’s Freddie Braun on designing trust at scale

In fintech, trust is not translated. It is designed. Freddie Braun, Localization and International Content Lead at Monzo, explains how culturally intentional source content, structured voice systems, and…

Global business

Doug Zarkin on thinking human and why emotional connection builds enduring brands

Award-winning brand leader Doug Zarkin explains why emotional connection matters more than metrics, how experience defines brand value, and why trust, empathy, and storytelling build brands that last.
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