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Matt Owen Senior Content Manager

Matt Owen

Matt Owen is Senior Content Manager at Phrase. Matt has an extensive background in technology and content marketing, and has worked at businesses ranging from 2-man start-ups to supermajors and unicorns. In his spare time he can be found podcasting and playing music.
In this episode of In other words, Kevin joins host Jason Hemingway to explain how a sharp focus on loyalty, data-driven decisions, and connected customer experiences repositioned the brand for long-term success. They explore what effective personalization really looks like, how to scale engagement without losing the local touch that builds loyalty, and why thriving across languages, cultures, and diverse markets is more important than ever.

Global business

From worst rated to America’s most loved supermarket, Kevin Miller on The Fresh Market turnaround

How do you turn around a struggling supermarket brand? CMO Kevin Miller shares how The Fresh Market rebuilt trust, launched a high-performing loyalty program, and aligned culture, finance, and strategy…

Localization strategy Phrase and beyond

The rise of the global intelligence function: Inside Loc360° 2025

Localization is shifting from delivery to global intelligence. Loc360° and UnLOCked 2025 brought together leaders from AWS, Microsoft, Uber, Booking.com, Nike, and more to explore AI governance, business…
 Annette Franz smiling, alongside text that reads “Culture isn’t a ‘nice to have,’ it’s your CX growth engine” from the In other words podcast by Phrase.

Global business Localization strategy

Annette Franz: Culture is the operating system: how leaders connect employee and customer experience globally

In conversation with Phrase CEO Georg Ell, CX Journey founder Annette Franz shares why culture must act as an organization’s operating system — driving every decision, behavior, and customer interaction.
 Team analyzing complex data on a large digital display, symbolizing collaboration, orchestration, and scalable global workflows.

Global business

Too many markets, not enough time: How teams can deliver globally without burning out

Teams can scale global content delivery without burnout by automating repeatable tasks, reusing validated assets, and centralizing orchestration across departments. Platforms like Phrase connect people,…

Global business

JLL’s Lorena Morales on unlearning, alignment, and the human side of global growth

Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL, shares how unlearning old playbooks, aligning teams around trust, and using AI as an enabler—not a replacement—helped her…
 Promotional image for the Phrase “In Other Words” podcast episode featuring Rob Giglio, Chief Customer Officer at Canva. The text reads: “The GTM Playbook Big Brands Don’t Want You To See,” with host branding from Phrase’s “In Other Words” series.

Global business

Canva’s Rob Giglio: Building global go-to-market strategies that scale without losing the customer

Canva’s Chief Customer Officer Rob Giglio talks with Phrase CEO Georg Ell about what it really takes to scale across 120+ countries without losing customer focus. From the orchestration of people, process,…
 Row of modern passenger cars in a showroom, with glossy red and blue finishes, symbolizing the evolution of connected and software-defined vehicles and the demand for accurate multilingual communication.

Localization strategy

AI at full throttle: How automotive brands can scale content safely

Automotive companies face mounting pressure to deliver accurate, multilingual content for software-driven vehicles — from OTA updates to regulatory documentation. This article explores how to scale safely…

Global business

Dr. Meeta Yadav Vouk: Trusted AI: The only currency that scales globally

AI is shifting from hype to high-stakes reality. Dr. Meeta Yadav Vouk explains why trust, governance, and local adaptability are now the foundation of enterprise AI. Learn how to move beyond prototypes…
 The hidden cost of expansion why global manufacturers struggle to get it right

Global business

The hidden cost of expansion: why global manufacturers struggle to get it right

For manufacturers, making sure their content matches their audience isn’t a finishing touch — it’s the infrastructure that ensures global ambition translates into sustainable success.
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