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Matt Owen Senior Content Manager

Matt Owen

Matt Owen is Senior Content Manager at Phrase. Matt has an extensive background in technology and content marketing, and has worked at businesses ranging from 2-man start-ups to supermajors and unicorns. In his spare time he can be found podcasting and playing music.
Promotional image for the Phrase “In Other Words” podcast episode featuring Rob Giglio, Chief Customer Officer at Canva. The text reads: “The GTM Playbook Big Brands Don’t Want You To See,” with host branding from Phrase’s “In Other Words” series.

Global business

Canva’s Rob Giglio: Building global go-to-market strategies that scale without losing the customer

Canva’s Chief Customer Officer Rob Giglio talks with Phrase CEO Georg Ell about what it really takes to scale across 120+ countries without losing customer focus. From the orchestration of people, process,…
 Row of modern passenger cars in a showroom, with glossy red and blue finishes, symbolizing the evolution of connected and software-defined vehicles and the demand for accurate multilingual communication.

Localization strategy

AI at full throttle: How automotive brands can scale content safely

Automotive companies face mounting pressure to deliver accurate, multilingual content for software-driven vehicles — from OTA updates to regulatory documentation. This article explores how to scale safely…

Global business

Dr. Meeta Yadav Vouk: Trusted AI: The only currency that scales globally

AI is shifting from hype to high-stakes reality. Dr. Meeta Yadav Vouk explains why trust, governance, and local adaptability are now the foundation of enterprise AI. Learn how to move beyond prototypes…
 The hidden cost of expansion why global manufacturers struggle to get it right

Global business

The hidden cost of expansion: why global manufacturers struggle to get it right

For manufacturers, making sure their content matches their audience isn’t a finishing touch — it’s the infrastructure that ensures global ambition translates into sustainable success.
 In this episode of In Other Words, host Jason Hemingway speaks with political scientist and author Dr. Brian Klaas and Phrase CEO Georg Ell about how chaos, randomness, and influence shape our lives and our work. Drawing on stories from his book Fluke, Brian reveals how tiny, overlooked decisions shape history, why leaders must embrace resilience over control, and how businesses can build cultures of experimentation to thrive in uncertain times.

Global business Phrase and beyond

Brian Klaas: Embracing chaos: why leaders must rethink control, resilience, and trust

Jason Hemingway speaks with political scientist and author Dr. Brian Klaas and Phrase CEO Georg Ell about how chaos, randomness, and influence shape our lives and our work.
Understand the importance of cultural relevance for brands; TikTok's Head of North American Marketing, Rema Vasan, reveals how consistency and authenticity drive success.

Localization strategy

TikTok’s Rema Vasan: Brands that own the moment own the market

Understand the importance of cultural relevance for brands; TikTok's Head of North American Marketing, Rema Vasan, reveals how consistency and authenticity drive success.
 Business professionals discussing AI-powered translation solutions, with a digital data background symbolizing global connectivity and technology.

Global business

Beyond words: The AI breakthroughs powering global connection

AI is streamlining and disrupting any number of industries. But for brands that want to compete globally, its impact on communication is nothing short of revolutionary.

Localization strategy Translation management

The new rules of global e-learning: AI, cloud platforms, and smarter content workflows

As content in education becomes faster, richer, and more global, localization must evolve too. This post explores how cloud-native platforms and AI-first workflows are transforming the way institutions…

Global business

How can travel companies expand rapidly without losing customer connection?

From localization to personalization, growing travel businesses must make the most of technology to ensure they adapt to each individual market. This means going beyond mere efficiency and seeking true…
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