Matt Owen
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AI and the transformation of global tech and SaaS
AI is reshaping how tech and SaaS companies build, personalize, and scale their products. From streamlining workflows to powering global customer experiences, this new era of human-AI collaboration is redefining…
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Localization as code: a composable approach to localization
Why is localization still a manual, disconnected process in a world where everything else is already “as code”? Learn how a composable, developer-friendly approach brings localization into your CI/CD pipeline,…
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What Game Quality Forum 2025 revealed about the future of QA, localization, and player experience
From automation to emotional intelligence, Game Quality Forum 2025 brought together developers, QA leaders, and localization experts to explore the future of player experience. This event recap highlights the most…
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The expansion challenge no-one talks about: How cultural misalignment holds automotive brands back
Global growth requires more than ambition. For automotive brands, cultural misalignment can stall adoption, dilute brand identity, and waste millions in investment. Learn how leading companies use localized content, UX,…
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The AI revolution in gaming: personalization, efficiency, and the bottom line
AI is reshaping every corner of the gaming industry, from personalized experiences and procedural content to real-time localization and live-service automation. Explore how studios are turning AI from a creative…
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Smart factories, smarter risks: How AI is reshaping manufacturing
Artificial intelligence is driving a sea change in manufacturing: revolutionizing supply chains, reshaping production lines, and redefining quality control. But while AI is a powerful enabler, it also poses risks…
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Automating documentation for global markets: Streamlining localization through AI
Manual localization of product guides, manuals, and technical docs is costly, slow, and error-prone. Discover how AI-powered tools—from machine translation to OCR—streamline the localization process, cut costs, and scale quality…
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5 global trends reshaping localization at LocWorld53 Malmö
From AI integration to shifting definitions of quality, LocWorld53 Malmö showcased how localization is evolving. We break down five trends shaping the future.
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From MT to market: How Phrase supercharges DeepL with quality, automation, and AI
See how Phrase and DeepL work together to turn fast machine translation into quality, production-ready content. This blog highlights five key capabilities—from automation to AI review—that help teams scale MT…
