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A panoramic view of Stuttgart, Germany at dusk, with houses and buildings nestled among green hills. The cityscape is softly illuminated, showcasing the area where the TCWorld Conference took place in 2024.

Localization strategy

AI, ROI, and More: 5 Big Insights from tcworld

Discover actionable strategies from TCWorld 2024 to harness AI, boost ROI, and refine your technical documentation—key insights for staying ahead in localization and global communication.

Global business

Ethical AI: The Evolving Role of Localization Managers

Explore how localization managers play a crucial role in using AI ethically within the translation industry, balancing automation with cultural sensitivity, and addressing issues like bias and transparency to safeguard translation quality and inclusivity.
The exterior of the Monterey Conference Center with signage for LocWorld Monterey 2024, a conference focused on localization, AI, and global communication strategies, showing people entering the building under a clear blue sky.

Global business

LocWorld Monterey 2024: Seven Key Trends and Takeaways

Discover the top trends from LocWorld Monterey 2024, including AI’s transformative role in localization, strategies for global reach, and insights on building accessible, inclusive digital experiences.

Localization strategy

Building the Perfect RFP: Your Guide to Selecting the Best Translation Management System

Learn how to streamline your global content strategy with the right Translation Management System (TMS). Our guide will walk you through creating a perfect RFP to select a TMS that enhances collaboration, reduces costs, and accelerates your time-to-market.
Close-up of a person using a smartphone over a map with red location pins, symbolizing the importance of balancing global reach and local relevance in multinational marketing campaigns

Global business

Think Global, Speak Local: The Power of Personalized Localization in Building a Customer-Centric Brand

Discover how strategic localization drives customer centricity by enhancing engagement and brand loyalty across global markets.
Two gamers engaged with a mobile game, surrounded by gaming icons and digital overlays, representing the immersive customer engagement in mobile gaming

Global business

Crafting Exceptional Customer Experiences: How a Finnish Gaming Giant Won Over The Indian Market

Learn how strategic localization boosts customer engagement and brand loyalty across diverse markets.
Metrics and KPIs

Localization strategy

Proving Localization Value: Six Key Metrics Every Localization Manager Should be Sharing

Discover how to measure the real value of localization with six essential metrics. Learn from experts how to track and share key metrics like turnaround time, quality, customer satisfaction, and more to demonstrate the impact of localization on business success.
A panel of six people, including Georg Ell, CEO of Phrase, engaged in a discussion at LocWorld51. The panelists are seated on high stools in front of a backdrop displaying event sponsors. They are holding microphones and appear to be actively participating in the conversation.

Global business

Four Crucial Localization Trends from LocWorld51

What are the biggest trends affecting the localization industry right now? Join us for a round-up of the biggest talking points from LocWorld51.
Logos of Puma, Glovo, On | Phrase

Global business

Enhancing Brand Equity In New Markets: Insight from Puma, Glovo and On

Learn how global brands like Puma, Glovo, and On leverage localization strategies to maintain brand consistency, differentiate from competitors, and build loyalty in new markets.