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A professional woman in a white blouse works at a desk with multiple computer monitors displaying data visualizations and code interfaces. Behind her, large screens show global network maps and analytics, symbolizing the integration of AI and automation in localization management.

Localization strategy

The AI-shaped (R)evolution of the localization manager’s role

AI hasn’t replaced the localization manager—it’s elevated them. From project execution to cross-functional strategy, this article unpacks the evolving responsibilities of localization leaders in a world shaped by automation, multilingual content creation, and generative AI. Discover how the role is shifting from behind-the-scenes execution to organizational impact.

Localization strategy

Global insights, local leaders: What we learned from Loc360° 2025

Discover key insights from Phrase’s Loc360° 2025 series, where global leaders explored AI, strategy, and the evolving role of localization across Paris, Tokyo, Berlin, and Dallas.

Global business

ACA section 1557 compliance in practice – Part 3: Metrics, tools, and real-world examples for 2025

In the final part of our series on ACA section 1557 compliance, Learn how HHS evaluates compliance, explore key healthcare language access metrics, real-life scenarios, and integration strategies.
Silhouetted human head overlaid on a glowing cityscape with digital data and graphs, symbolizing the integration of AI, localization, and global technology systems.

Global business

The new rules of localization: Five lessons from SlatorCon Remote 2025

Explore five key lessons from SlatorCon Remote 2025 on how AI, adaptation, and strategy are reshaping the future of localization and global content delivery.
Screenshot from the Slatorcon Remote conference featuring four panelists: Florian Faes, Anna Wyndham, Matteo Nonne, and Simone Bohnenberger-Rich. The discussion focuses on how AI is reshaping localization strategies and driving business growth.

Localization strategy

Turning GenAI into ROI: How AI is elevating localization from cost center to growth driver

In this recap from Slatorcon Remote, we explore key insights from industry leaders on how businesses can move beyond AI experimentation to achieve real ROI. Learn how AI-driven personalization, automation, and multilingual content creation are helping companies scale faster, engage global audiences, and turn localization into a competitive advantage.
Feature image for the blog post titled "Great Expectations: Localization in 2025," showcasing four panelists: Marco Trombetti (Translated), Renato Beninatto (Nimdzi), Luz Pineda (Motorola Solutions), and Georg Ell (Phrase), set against a deep blue background with the title prominently displayed.

Global business

Step into 2025: Key Localization Trends to Watch

Explore the future of localization with insights from leading experts at Translated, Nimdzi, Motorola Solutions, and Phrase, and discover how AI and LLMs are reshaping the language industry for 2025 and beyond.
A woman in a pink sweater stands facing a turquoise wall filled with colorful sticky notes in various shades of pink, yellow, orange, and green, symbolizing planning, brainstorming, and forward-thinking ideas.

Localization strategy

Key Trends Poised to Shape the Language Industry in 2025

Explore the key trends shaping the language industry in 2025, including the evolving role of AI, accessibility and inclusivity. Discover how hyperautomation, and the integration of innovative tools and ecosystems are set to drive global business success.
A photo of David McNamee, Enterprise Solutions Engineer at Phrase, wearing a blue shirt and smiling. The background features futuristic abstract graphics with flowing digital waves, grids, and bright light effects, alongside the Phrase logo in the bottom right corner.

Localization strategy

Ten Must-Know Localization Workflow Automations for Modern Teams

Discover ten practical localization workflow automations—from CMS integration to custom MT training—that reduce errors, streamline processes, and help teams scale effortlessly. Learn how automation can revolutionize your localization strategy
A smartphone with a bright orange background showcasing a grid of localized app icons, illustrating the concept of app localization and cultural adaptation for global markets.

Localization strategy

The Essentials of App Localization for Marketers: Part 2

Discover how to localize and optimize app store listings to increase visibility, downloads, and user engagement. Learn about key ASO tools, metrics, and localization strategies for success in global markets.