How Randstad RiseSmart cut multilingual video production from six weeks to two
Randstad RiseSmart supports candidates through career transitions in more than 100 countries. While selected videos were already fully localized, extending full video localization to additional content remained costly and complex to scale across its 20 supported languages. Through the Phrase Studio early adopter program, the team took a career coaching video that existed only in English and produced fully dubbed versions across all 20 languages. Phrase Studio generated dubbed audio, subtitles, and transcripts in minutes from a single workflow, cutting the end-to-end video delivery cycle from six weeks to two including quality review. The early results are opening up richer, more immersive content for candidates in every market.
Randstad RiseSmart is the career transition and talent mobility business within Randstad Enterprise, part of the €23.1 billion Randstad group. It supports people through career change in more than 100 countries, combining technology with expert coaching and local market knowledge.
The candidate experience is built to feel personal, and video is the format that delivers that most effectively, whether through career development webinars, coaching topic sessions, or participant testimonials.
CHALLENGE
Video: the biggest impact and the biggest barriers to scale
For years, video had been the one content type where scaling multilingual production remained a challenge.
Full video production requires voiceover recording, video editing, quality assurance, and coordination across freelancers and vendors for every language. For a company supporting 20 unique languages, the cost and complexity made broad multilingual production difficult to sustain. A single long-form coaching video could take five to six weeks to produce. Shorter videos still required three weeks.
“Multilingual video has always been one of the harder formats to scale. Full localization required several specialized production steps, which made it difficult to extend across all our languages. We knew fully dubbed content could create a richer experience for candidates, and we wanted to find a more scalable way to deliver it.”
From one English video to fully dubbed content in 20 languages
When Randstad RiseSmart joined the Phrase Studio early adopter program, the team selected a career coaching video that had only ever been available in English. Phrase Studio uses AI to generate dubbed audio, subtitles, and transcripts in minutes, reducing the voiceover recording, video editing, and vendor coordination that had made multilingual video production difficult to scale.
Froy Batsielilit, the company’s Senior Localization Manager, produced a fully dubbed French-language version first, using a language she speaks to personally validate the output quality. The results gave the team confidence to test across all 20 of RiseSmart’s supported languages.
Phrase Studio brought the key localization steps into one workflow, enabling the team to generate subtitles, transcripts, and fully dubbed audio and video for use across existing production tools. Feedback from the early testing also helped shape the Phrase Studio production release.
“A candidate going through a career transition who hears coaching in their own language engages with it differently. Phrase Studio makes it possible for us to deliver that experience across every market we operate in.”
dubbed from a single coaching video that previously existed only in English
Zero
No new vendors, voiceover artists, or video editors required to produce fully dubbed output
6 weeks to 2 weeks
End-to-end production for longer multilingual videos, including quality review
Weeks to minutes
To generate multilingual dubbing, subtitles, and transcripts from one automated workflow
THE IMPACT
A richer coaching experience in every market
Phrase Studio is showing what becomes possible when the economics of video production change. Coaching videos, webinars, and participant testimonials that were previously too expensive to produce in multiple languages are now viable across every supported market.
The candidate impact is where it matters most. When someone going through a career transition hears coaching content in their own language, the experience feels more personal and relevant. Local teams have consistently reported that participants engage more deeply when content is available in their language, even when they speak English.
For Randstad RiseSmart, that means the coaching experience can feel personal wherever the candidate is located.
The plan is to expand Phrase Studio capacity to bring AI dubbing to more content types, including marketing testimonials and training materials. Interest from other Randstad RiseSmart teams is already building.
With Phrase Studio, we transformed a coaching video that had only been available in English into fully dubbed versions across all 20 of our supported languages. The dubbing and subtitles are generated in minutes, allowing us to focus our time on quality review. Even with that essential step, we reduced the end-to-end production cycle from six weeks to two. The pilot showed us that AI dubbing can make immersive multilingual coaching content viable at scale and expand the localized video experiences we can offer candidates.
Froy Batsielilit
Senior Localization Manager, Randstad RiseSmart
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