We’re heading to Dublin for LocWorld55, at the Clayton Hotel Burlington Road. The conference brings together language, content, and technology leaders to discuss how to scale global content in an AI-driven environment. Find us at booths #105 and #106, and join the Phrase team on stage for two panel sessions on Thursday, June 11. Scroll down for the full session details.

Hear from the Phrase team

The Great Fragmentation: Localization Managers vs. DIY Solutions and How to Respond

Track: Localization Management LM6
Thursday, June 11, 2026
10:15am – 10:45am
Location: Herbert

AI has made translation easy to access, but when every team starts doing it their own way, quality and consistency suffer. This session looks at how localization managers can respond when other departments go rogue with DIY tools. It makes the case for centralized governance. Phrase CEO, Georg Ell, joins panelists from GitLab and Argos Multilingual.

Key Takeaways:

  • Spot the signs of shadow localization in your organization
  • Communicate the value of centralized governance
  • Build cross-functional support to make it stick

Panellists:

Georg-ell

Georg Ell
Phrase

Antoine Rey Argos Multilingual

Moderator Marta Schuman

Localization Jumpstart: Realistic Outcomes and Foundational Strategy for your First Solo Hire

Track: Localization Management LM6
Thursday, June 11, 2026,
3:45pm – 4:30pm
Location: Herbert

Starting a localization program with one person and limited resources is daunting. This session sets realistic expectations for what a solo hire can achieve in year one. It covers the tools, processes, and stakeholder management needed to build something that lasts. Phrase Localization Director, Francesca Sorrentino, joins panelists from Qonto and Malt.

Key Takeaways:

  • Define the scope and priorities for a new localization program
  • Identify the tools and processes needed to get started
  • Set expectations and demonstrate measurable ROI early on

Panellists:

If you’re expanding into new markets and looking at ways to scale content at speed while maintaining quality, we’d love to talk. Swing by the Phrase booth (#105 and #106) to meet the team and get a first look at our latest releases. Hope to see you there.

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