Join us at SlatorCon London,
May 22, 2026
Every organization wants to scale multilingual content with AI. Few have figured out how to do it without sacrificing quality, governance, or operational control. At SlatorCon London, we’re joining industry leaders shaping the future of language AI to tackle these challenges. Catch our session with TripAdvisor, meet the team at our booth, and discover how Phrase is helping global organizations make language AI work at scale.
Don’t miss our session
The build vs buy illusion in AI localization
As AI makes translation more accessible than ever, many organizations believe they can build localization internally by connecting to powerful language models. But as multilingual AI moves from experimentation to production, companies quickly discover that scaling global content requires far more than model access. In this discussion, TripAdvisor and Phrase explore why the traditional “build vs buy” debate is complex and how localization leaders are redefining their role as strategic growth partners responsible for governance, quality, and scalable multilingual operations.
Date: May 22, 2026
Time: 14:00 – 14:35 PM BST
Speakers:
Georg Ell
CEO, Phrase
Riccardo Cocco
Director of Localization, Tripadvisor
Key Takeaways:
- Why the traditional build vs buy debate often oversimplifies the real challenges of AI localization
- The growing role of localization leaders in governing multilingual AI across the enterprise
- How structured platforms, quality metrics, and workflows enable organizations to scale AI-driven localization without fragmentation
Meet us in the exhibitor hall
Stop by and say hi to the Phrase team. Whether you’re looking to streamline global content operations, maintain quality as you expand into new markets, or explore what agentic workflows and intelligent automation can do for your localization strategy, we’d love to talk.
