Turbocharge global growth with precision localization
Steer your brand towards global success with secure,
accurate multilingual content
Trusted by automotive leaders, Phrase blends human insight with intelligent tools to deliver high-impact multilingual content that’s built for precision, globally aligned and locally relevant.
As the industry shifts to EVs and software-driven connectivity, price, performance, and quality stay crucial. Trust and loyalty demand careful nurturing. OEMs must adapt to local needs without compromising brand consistency.
72% of automotive consumers expect consistent, high-quality experiences at every interaction. To meet this demand, brands must deliver unified, multilingual content across all touchpoints. (Source: McKinsey)
Software is projected to account for 40% of a vehicle’s value by 2030 (up from 10% in 2020). To stay competitive, brands must provide dynamic, real-time multilingual content across systems, apps, and support. (Source: Capgemini)
Only 3% of Japanese consumers prefer BEVs vs. 14% in Germany and 30% in China. To succeed, brands must tailor strategies for local regulation, infrastructure, and consumer preferences. (Source: Deloitte)
Designed for precision, built for speed
Scale confidently
As vehicles become connected platforms, content must evolve. The Phrase Localization Platform connects creators, linguists, and in-market teams to produce consistent, impactful content while reducing time to market.
Precision where it matters most
With varying regional regulations, the centralized Phrase Platform automates workflows and ensures high-quality translations, protecting your business from fines and delays.
Drive innovation and experience with AI
From research to support, buyers interact across more channels. The Phrase Platform delivers AI-powered translation while preserving human nuance. Advanced features like AI Actions refine translations for maximum impact.
Total control over quality, consistency and content security
Safeguard intellectual property
Protect R&D documentation and release assets with Phrase’s secure infrastructure: ISO 27001 certification, SSO, 2FA, and IP filtering.
Unparalleled translation quality
Advanced QA features like Phrase QPS and Auto LQA give full visibility and control, ensuring accuracy in compliance-heavy content.
Centralized localization management
Simplify translation management across teams and vendors. Monitor performance with advanced analytics and multi-vendor management.
From showroom to service center, every message matters.
Phrase helps automotive leaders earn trust at every stage with consistent, high-quality content tailored to drivers around the world.
Phrase TMS has improved the work efficiency of some projects by over 20% in just three months for us at TTDC. Company-wide translation memory management has also helped improve translation quality and make expertise acquisition more efficient, while setting workflow steps has made it possible to automate project management.
Deliveroo wouldn’t have a localization process without Phrase. Investing in the Phrase Localization Platform, we have managed to centralize the process and ensure consistency with all types of content. Most importantly, thanks to Phrase, we’ve helped improve time to market and customer satisfaction in new regions.
Phrase gives Zendesk the ability to automate many processes, allowing us to use AI solutions effectively. With the right automation in place, we can scale our operations further and continue to improve quality.
Explore how we support automotive growth, at scale.
Ready to turbocharge global growth with precision localization? Simply request a demo and we’ll get right back to you!