Increase reach, engagement and conversions

Leverage Salesforce Marketing Cloud and Content Builder to automatically send your emails, content blocks, and text to Phrase for translation. That’s less time copying and pasting, and more time building lasting relationships that drive global growth.

illustration showing Phrase and Salesforce integration expanding global reach
Graphic illustrating how Phrase integrates with Salesforce to deliver exceptional content experiences globally.

Deliver exceptional user experiences

Localize your blogs, sites, apps, and brand assets in Salesforce Digital Experience and Experience Cloud. Deliver exceptional user experiences that resonate with your global audience.

Work with templates and prebuilt themes within Salesforce, and seamlessly send to Phrase for Translation.

Salesforce Knowledge articles updated faster

Give your customers the most up-to-date assistance in their language. Phrase automatically sends new content for translation whenever you update your help center—reducing the number of times your customers need to contact support and enabling teams to work on what matters most!

Graphic representing automatic content updates and localization via the Phrase-Salesforce integration.

World-class support in any language

Remove language barriers without compromising quality. Hire top talent anywhere and scale faster into new markets.

Phrase’s solution for Salesforce Service Cloud delivers immediate translations customized to your brand and tone of voice for support case management across email, chat, WhatsApp, and Facebook Messenger.

FAQs about the Phrase Saleforce integration

What are the benefits of integrating Phrase with Salesforce?

Key advantages include:

  • Automated end-to-end localization
  • Faster global rollout of knowledge articles and CRM content
  • Centralized translation memory and terminology
  • Machine Translation with MT Autoselect
  • Quality tracking via QPS (Quality Performance Score)
  • Enterprise-grade security and data control

The integration eliminates manual copy-paste processes and reduces localization turnaround time.

Can we automate translations for Salesforce Knowledge articles?

Yes.

You can configure Automated Project Creation (APC) in Phrase TMS to:

  • Monitor new or updated articles
  • Automatically create translation projects
  • Assign workflow steps
  • Return completed translations to Salesforce

This ensures continuous localization without manual intervention.

Does the integration support machine translation?

Yes.

Phrase supports Phrase Language AI, including:

  • 30+ MT engines (Google, DeepL, Microsoft, etc.)
  • AI-powered MT Autoselect
  • Custom MT engines (via Custom AI)
  • Quality Estimation (QPS)

This allows customers to balance cost, speed, and quality depending on content type

Is the integration secure?

Yes.

Phrase provides:

  • EU and US data centers
  • SSO & SCIM provisioning
  • Role-based permissions
  • Secure API communication
  • Controlled MT usage

Enterprise customers can also enforce SSO and identity management at the platform level.

Who typically uses the Salesforce integration?

Common personas include:

  • Enterprise IT teams
  • Localization Managers
  • Knowledge Base Managers
  • CRM Administrators
  • Localization Engineers