AI is fundamentally transforming the localization industry. But simply using AI tools isn’t enough. The real competitive edge comes from deploying AI strategically — across automation, context-aware translation, and intelligent workflow orchestration.
In this joint webinar, Phrase and certified partner WISE ST Global will show you how to move from AI adoption to AI advantage. You’ll learn how Phrase’s AI capabilities enable faster, smarter, and more scalable localization — without compromising quality or brand voice.
From understanding the industry shifts reshaping global content, to hands-on implementation that extends Phrase’s platform for your unique needs — this session is about putting AI to work.
What we’ll cover
- Industry shifts: how AI is reshaping global content creation and delivery
- Phrase AI capabilities — live demo
- Practical implementation: integrations, AI-powered improvements, portals
- Real-world applications: interactive dialogue between Phrase and WISE ST Global
Key takeaways
- How to deploy Phrase’s AI capabilities for faster, scalable localization
- A clear integration path into your existing workflow
- Practical ways to extend Phrase’s platform for your unique business needs
- An execution framework from strategy to done — AI first
Speakers:

Miwa Bayerova,
APAC Account Manager, Phrase

Jaehoon Noh,
CEO, WISE ST Global.
