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Phrase named Leader by G2

Phrase is proud to be recognized as the global leader in software localization and translation management, and EMEA leader in machine translation, based on 1,000+ verified user reviews. This reflects our commitment to excellence and the trust placed in our technology.

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Annual G2 Best Of 2026 Awards

Every year, G2 showcases the highest performing software on their platform. This year, Phrase has earned a spot among the top 50 for Best EMEA Software Companies, Best Development Software Products and Best Content Management Products.

Translation Management

Boost your global growth with the Phrase Localization Platform. Powered by AI, the Phrase Platform automates manual tasks ensuring efficiency and high-quality translations throughout the localization process.

Machine Translation

Enhance your translation workflows with high-quality, cost-effective machine translations by integrating Phrase Language AI. For broader accessibility, provide every employee in your organization with access to fast, secure, high quality machine translation through Phrase Portal.

Software Localization Tools

Secure a competitive edge and enhance customer engagement worldwide with the top-ranked localization solution in the industry. The Phrase Platform streamlines the translation process during software development, automating essential tasks to maximize global content reach while minimizing manual efforts.

Computer-Assisted Translation

Improve brand credibility using unrivaled translation memory, terminology management, and machine translation integration offered by the leading computer-assisted translation (CAT) software.

Customer reviews – genuine insights from those who know us best.

Read Phrase Reviews on G2

How leading companies worldwide use The Phrase Localization Platform

Powering Customer Engagement Worldwide: How Braze Scaled for Global Growth

Braze has long been at the forefront of customer engagement, partnering with over 2,000 global brands across more than 70 countries including Burger King, KFC, Deliveroo, TUI, and Canva. As these brands rely on Braze to build meaningful customer connections across multiple channels and countries, the company itself faces a continuous challenge: how to keep up with the demands of an ever-expanding global marketplace.

What it takes for 37Games to keep millions of players engaged worldwide

As 37Games expanded its global player base, the operational complexity behind it grew as well. Players expected faster updates, consistent experiences, and content that felt local regardless of where they played. Delivering at live-service speed was becoming increasingly challenging. By rebuilding how global content is managed and delivered, 37Games established a foundation designed for scale and reliability. Updates now reach players faster and more consistently in every region. The company expanded from 10 to 18 languages and now produces nearly 40 million words annually, while freeing teams to focus on quality and long term player engagement.

Zendesk Empowers New Connections through Global Scalability and Superior Localization

Founded in Copenhagen, Denmark, in 2007, Zendesk aims to bring a sense of calm to the chaos of customer service. Now headquartered in San Francisco, Zendesk’s software-as-a-service products are designed to simplify business complexity and help companies make connections with their customers. Zendesk’s products now extend beyond customer service to sales and employee experience. More than 100,000 companies in 160 countries and territories use Zendesk’s products, and its global workforce tops 5,000 employees.

How FunPlus Built a Scalable Global Content Engine That Pays for Itself Ten Times Over

Every day, the FunPlus content team manages updates across multiple live games and millions of players. In just three years, that team restructured its content operation into a connected, data-led system that runs with speed, accuracy, and control. Using the Phrase Platform, the gaming company automated repetitive tasks, integrated key systems, and introduced AI-powered quality assurance to deliver global releases faster and more efficiently to players everywhere. The 17-person team now handles 30% more content with no added headcount and 20% less manual effort per task. Savings from automation and AI now outweigh the platform cost by roughly ten times, turning what was once an operational expense into a measurable profit driver.

From Weeks to Days: How Pega Transforms Global Content Delivery for Faster Go-to-Market

As Pega’s global presence expanded, the company needed to bring content to market faster and more consistently across regions. By combining closer collaboration with English content owners, streamlined processes, and the adoption of the Phrase Platform, Pega reduced translation turnaround times by up to 75% while maintaining the same team size. Marketing content that once lagged English releases by weeks now launches in as little as one week. Over the past year, regional teams translated more than 14 million words using Phrase Portal, more than double the previous year’s volume, giving them greater agility and independence to support sales, training, and customer engagement. With automation, AI, and centralized management, Pega is accelerating content delivery, helping ensure consistent messaging, and strengthening customer engagement worldwide.

Delivering Localization Excellence: How Phrase Accelerated Deliveroo’s Global Expansion

William Shu founded Deliveroo in 2013 after noticing few restaurants in London that delivered food to his office. What started as a mission to bring the best local restaurants to people’s doorsteps has grown into an international operation that provides restaurant and grocery deliveries within 30 minutes or less. Deliveroo now collaborates with roughly 170,000 restaurants and grocery partners in 10 markets, including the UK, France, Kuwait, Singapore, and Hong Kong, with more than 3,500 global employees and 150,000 riders.

When Words Matter: Phrase Helps what3words Address the World in Any Language

what3words launched in 2013 to make it easier for people to find places and get help particularly when in an emergency. Many places in the world, such as rural areas and parks, lack a conventional street address. So what3words divided the world into 3-meter squares and assigned each square its own unique three-word identifier to help people find and share precise locations.

BlaBlaCar Drives Localization Efficiency and Time Savings with Phrase

BlaBlaCar is the world’s leading community-based travel app enabling 26 million active members a year to share a ride in 21 countries. Its technology matches drivers with empty seats with passengers heading the same way, so they can share the cost of the trip. With the mission to be the go-to marketplace for shared travel, BlaBlaCar combines carpooling with bus journeys from over 4000 operators to offer a wide choice of affordable and sustainable travel solutions, all in one app.

Snyk Boosts Global Presence with Tailored Localization Strategy Powered by Phrase

Founded in 2015, Snyk is the pioneer—and now leader—of a new category in cybersecurity: developer security. The company’s mission is to reach every one of the world’s millions of developers to continue their pace of innovation securely. The Snyk Developer Security Platform quickly finds and fixes security issues in proprietary code, open source dependencies, container images and cloud infrastructure, so businesses, within any industry, can embed security directly into their continuous development process.

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