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Matt Owen

Matt Owen is Senior Content Manager at Phrase. Matt has an extensive background in technology and content marketing, and has worked at businesses ranging from 2-man start-ups to supermajors and unicorns. In his spare time he can be found podcasting and playing music.

  • The language of connection: Insight from TikTok, Canva, TeraData and more.

    The language of connection: Insight from TikTok, Canva, TeraData and more.

    In a world saturated with content, connection—not volume—creates impact. Businesses that align authenticity, cultural fluency, and trust across teams and markets build more resilient brands. From marketing to AI governance,…

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  • From worst rated to America’s most loved supermarket, Kevin Miller on The Fresh Market turnaround

    From worst rated to America’s most loved supermarket, Kevin Miller on The Fresh Market turnaround

    How do you turn around a struggling supermarket brand? CMO Kevin Miller shares how The Fresh Market rebuilt trust, launched a high-performing loyalty program, and aligned culture, finance, and strategy…

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  • The rise of the global intelligence function: Inside Loc360° 2025

    The rise of the global intelligence function: Inside Loc360° 2025

    Localization is shifting from delivery to global intelligence. Loc360° and UnLOCked 2025 brought together leaders from AWS, Microsoft, Uber, Booking.com, Nike, and more to explore AI governance, business impact, and…

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  • Annette Franz: Culture is the operating system: how leaders connect employee and customer experience globally

    Annette Franz: Culture is the operating system: how leaders connect employee and customer experience globally

    In conversation with Phrase CEO Georg Ell, CX Journey founder Annette Franz shares why culture must act as an organization’s operating system — driving every decision, behavior, and customer interaction.…

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  • Too many markets, not enough time: How teams can deliver globally without burning out

    Too many markets, not enough time: How teams can deliver globally without burning out

    Teams can scale global content delivery without burnout by automating repeatable tasks, reusing validated assets, and centralizing orchestration across departments. Platforms like Phrase connect people, tools, and workflows, reducing manual…

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  • JLL’s Lorena Morales on unlearning, alignment, and the human side of global growth

    JLL’s Lorena Morales on unlearning, alignment, and the human side of global growth

    Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL, shares how unlearning old playbooks, aligning teams around trust, and using AI as an enabler—not a replacement—helped her scale…

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  • Canva’s Rob Giglio: Building global go-to-market strategies that scale without losing the customer

    Canva’s Rob Giglio: Building global go-to-market strategies that scale without losing the customer

    Canva’s Chief Customer Officer Rob Giglio talks with Phrase CEO Georg Ell about what it really takes to scale across 120+ countries without losing customer focus. From the orchestration of…

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  • AI at full throttle: How automotive brands can scale content safely

    AI at full throttle: How automotive brands can scale content safely

    Automotive companies face mounting pressure to deliver accurate, multilingual content for software-driven vehicles — from OTA updates to regulatory documentation. This article explores how to scale safely using AI-powered workflows…

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  • Dr. Meeta Yadav Vouk: Trusted AI: The only currency that scales globally

    Dr. Meeta Yadav Vouk: Trusted AI: The only currency that scales globally

    AI is shifting from hype to high-stakes reality. Dr. Meeta Yadav Vouk explains why trust, governance, and local adaptability are now the foundation of enterprise AI. Learn how to move…

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