Matt Owen
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The hidden cost of expansion: why global manufacturers struggle to get it right
For manufacturers, making sure their content matches their audience isn’t a finishing touch — it’s the infrastructure that ensures global ambition translates into sustainable success.
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Brian Klaas: Embracing chaos: why leaders must rethink control, resilience, and trust
Jason Hemingway speaks with political scientist and author Dr. Brian Klaas and Phrase CEO Georg Ell about how chaos, randomness, and influence shape our lives and our work.
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TikTok’s Rema Vasan: Brands that own the moment own the market
Understand the importance of cultural relevance for brands; TikTok’s Head of North American Marketing, Rema Vasan, reveals how consistency and authenticity drive success.
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Beyond words: The AI breakthroughs powering global connection
AI is streamlining and disrupting any number of industries. But for brands that want to compete globally, its impact on communication is nothing short of revolutionary.
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The new rules of global e-learning: AI, cloud platforms, and smarter content workflows
As content in education becomes faster, richer, and more global, localization must evolve too. This post explores how cloud-native platforms and AI-first workflows are transforming the way institutions scale learning,…
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How can travel companies expand rapidly without losing customer connection?
From localization to personalization, growing travel businesses must make the most of technology to ensure they adapt to each individual market. This means going beyond mere efficiency and seeking true…
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Retail’s AI dilemma: smarter, faster, but still missing the human touch?
Retailers are racing to adopt AI, but speed alone isn’t enough. This article explores how AI-powered localization enables hyper-personalized, culturally relevant experiences that drive growth, customer loyalty, and global expansion.…
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The Emoji is the new Lingua Franca… but are we all speaking the same way?
Are Emojis a Universal Language? Not Quite. Emoji use is global—but not universally understood. From cultural misfires to platform-specific designs, even the simplest symbols can confuse. Discover how brands can…
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The role of language in customer support: Navigating speed, accuracy, and multilingual challenges
Live chat is now the front line of customer support—but how do brands balance speed, empathy, and language barriers? From chatbots and human agents to real-time translation and cultural nuance,…
