Spotlight on
Phrase
Explore the stories that have been featured across the media in our “Spotlight on Phrase.” This is a compilation of insightful opinions and thoughts on a variety of topics showcasing the value we bring to the industry and businesses alike.
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Article | Enterprise AI World
The Build vs. Buy Moment That Will Define Enterprise AI in 2026
An Enterprise AI World article by Georg Ell on how the build vs buy decision will shape enterprise AI adoption and scalability in 2026.
Georg Ell, CEO. Phrase
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Podcast | Slator
Why Phrase Doubles Down on a Platform Strategy
A SlatorPod episode where host Florian Faes speaks with Phrase CEO Georg Ell on platform strategy, AI’s impact on SaaS, and the future of language technology.
Forian Faes, CEO, Slator & Georg Ell, CEO, Phrase
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Article | MartechView
Global Brands Must Treat Language Tech as Part of the Growth Stack
An article in CMSWire by Phrase CMO Jason Hemingway on why language technology is becoming a core part of the marketing growth stack for global brands.
Jason Hemingway
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Podcast | AdWeek
How AI Helps Global Brands Speak with One Voice—Without Losing Their Soul
Adweek podcast host Richard Larsson speaks with Phrase CMO Jason Hemingway about using AI to scale global brand voice while maintaining trust and control.
Richard Larsson, Adweek & Jason Hemingway, CMO, Phrase
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Podcast | LocWorld
LocWorld Podcast: The Future of Localization: What Now?
A LocWorld podcast with leaders from Phrase, Maxon, Burns Language Consulting, and Seprotec on scaling AI for global content while maintaining trust and control.
LocWorld Team
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Article | MultiLingual Magazine
Making Sense of 2025. Language leaders reflect on a historic year
A MultiLingual feature where language industry CEOs, including Phrase CEO Georg Ell, reflect on the challenges, AI progress, and strategic shifts that defined 2025.
MultiLingual Magazine Team
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Article | Forbes
AI and the Curse of Multilingualism
A Forbes article on Europe’s multilingual AI challenge, featuring a reference to Francesca Sorrentino on the importance of cultural fluency in global content.
Eugenio Mallol
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Article | Slator
How AI is Moving from Experimentation to Business as Usual
A SlatorCon Remote panel with Phrase, Zoetis, Monzo, and Stripe on AI becoming business as usual in global content operations.
Slator Team
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Report | Slator
Slator 2025 Language Industry Recap
A 120 page Slator report summarizing the key news, data, trends, and leadership insights that shaped the language and AI translation industry in 2025.
Slator Team
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Article | Slator
Key Takeaways from SlatorCon Remote December 2025
A recap of SlatorCon Remote December 2025 highlighting industry insights on AI adoption, security, governance, and the shift to scalable enterprise language technology.
Maria Stasimioti, Slator
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Article | MultiLingual Magzine
The Future of Localization Depends on Community
In MultiLingual Magazine, Francesca Sorrentino explores how localization is evolving into a strategic business function and the importance of strong peer communities.
Francesca Sorrentino, Localization Director, Phrase
