Spotlight on Phrase

Explore the stories that have been featured across the media in our “Spotlight on Phrase.” This is a compilation of insightful opinions and thoughts on a variety of topics showcasing the value we bring to the industry and businesses alike.

Article | LinkedIn

The European Accessibility Act and How to Respond Effectively

Semih Altinay on the EAA: why accessibility matters, simple steps to start, and how to embed inclusion and digital maturity into business strategy.

Semih Altinay, VP, AI Solutions, Phrase

Interview | LinkedIn

If you’re not failing, you’re not asking the right questions

Alon Lavie on MT, COMET, AI QA, and leadership: why measuring meaning matters, failure drives R&D, and AI needs expert-led innovation.

Stef Reider, Senior Recruitment Consultant, Tenth Reovolution Group

Article | AITechPark

The Rise of Data, ROI, and Specialization

In mid-2025, localization is no longer niche. Simone Bohnenberger-Rich explores how Data, ROI, and specialization now define how enterprises deploy scalable, AI-powered multilingual solutions.

Simone Bohnenberger-Rich, PhD, Chief Product Officer, Phrase

Article | MultiLingual Magazine

Going Global in Gaming: Two Vastly Different Paths to Success

From casual to AAA, it’s all about aligning strategy with player experience and investing where it has real impact says Andrea Tabacchi in this latest article.

Andrea Tabacchi, Chief Customer Officer, Phrase

Article | Slator

What If Everything You’re Measuring Is Missing the Point?

Traditional translation metrics miss user impact. Craig Stewart urges outcome-based evaluation to track real-world engagement and results.

Craig Stewart, Director, AI Research, Phrase

Article | Lion People Global

Taming the AI Beast: Transforming AI Innovation into Operational Reality

Simone & Georg of Phrase share how clean data, tiered AI, & cadence-led culture turn risky pilots into scalable, people-powered innovation.

Justyna Molęda, Marketing Manager, Lion People Global

Article | LocDiscussion

Reengineering Localization To Drive Engagement

Stean Huyghe explores how AI is reshaping localization, shifting from translation to strategy, in a discussion with Craig Stewart, Director of AI Research at Phrase.

Stefan Huyghe, LocDiscussion & Craig Stewart, Director, AI Research, Phrase

Podcast | LocDiscussion

Reengineering Localization for the GenAI Age

Stefan Huyghe and Craig Stewart discuss how GenAI is transforming localization, from MQM limits to new roles for linguists in global content strategy.

Stefan Huyghe, LocDiscussion & Craig Stewart, Director, AI Research, Phrase

Article | Slator

Inside the Quadratic Localization Partnership

Phrase, Acclaro, Sanity & Braze reveal how a connected ecosystem accelerates content, CX, and global growth in this SlatorCon panel.

Slator Team

Video | Lion People Global

Elevate Innovate Session 4: Taming the AI Beast

Session 4 of the #ElevateInnovate series where Georg Ell & Simone Bohnenberger-Rich, join Lion People Global to explore scaling AI, Agentic risks, and ecosystems in multilingual content.

Dave Ruane, Global Director Client Solutions, Lion People Global

Interview | Slator

Building a Language Technology Platform for Scalable Localization

Georg Ell highlights the LTP’s commitment to open platform innovation, a partner-focused localization ecosystem, and a strategic emphasis on hyperautomation and product integration.

Silvia Terribile, Research & Community Specialist, Slator & Georg Ell, CEO, Phrase

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