Spotlight on Phrase

Explore the stories that have been featured across the media in our “Spotlight on Phrase.” This is a compilation of insightful opinions and thoughts on a variety of topics showcasing the value we bring to the industry and businesses alike.

Article | AI Business

Scaling with AI, Ecosystems and Hyperautomation

Georg Ell discusses how success in 2025 will depend on how well companies leverage emerging technologies

Georg Ell, CEO, Phrase

Interview | The Up Group

Up Close Interview with Phrase CEO Georg Ell

Maintaining a strong culture in a remote-first environment requires intentionality.

The Up Group

Article | Retail Touchpoints

Building a Global Retail and Ecommerce Content Strategy

In retail and e-commerce, smart content customization is key to driving competitiveness. Andrea Tabacchi explores what a strong strategy should include.

Andrea Tabacchi, Chief Customer Officer, Phrase

A futuristic digital artwork of a woman's face illuminated by neon city lights, overlaid with glowing circuit-like patterns and holographic data, symbolizing artificial intelligence, cybernetics, and the merging of technology with humanity.

Article | AI Authority

The Future of Ethical AI: What Business Leaders Need to Consider

Dr Alon Lavie shares how business leaders must prioritize ethical AI by addressing bias, ensuring transparency, and implementing robust governance frameworks.

Dr. Alon Lavie, VP of AI Research, Phrase

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Article | MultiLingual

Translation Reimagined With Hyper-Personalized Multilingual Content

Understand how AI-driven multilingual content generation crafts culturally resonant messages, enhancing global engagement through hyper-personalization.

Andrea Tabacchi, Chief Customer Officer, Phrase

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Article | MultiLingual

Localization in 2025 – Ecosystems and AI are the future

Georg Ell considers how AI and ecosystems are set to enhance global content personalization, scalability, and operational efficiency.

Georg Ell, CEO, Phrase

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Article | Slator

Top Language Industry Quotes of 2024

Slator shares its Top Language Industry Quotes of 2024 including insights from Phrase's CEO, Georg Ell, and Chief Product Offiicer, Simone Bohnenberger-Rich, PhD.

Rocío Txabarriaga, Slator

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Article | MultiLingual

The Case for TMS Connectors in the Hyperpersonalization Era

Learn how TMS connectors enable real-time data orchestration and personalized multilingual experiences by centralizing content in the hyper-personalization era.

Jourik Ciesielski, Laszlo Varga, István Lengyel, MultilLingual

A visually striking split-image of a vintage typewriter on the left and a modern laptop on the right, symbolizing the evolution of technology and communication over time

Article | MultiLingual

Unlocking Localization Potential With a Successful TMS Migration

Discover how Translation Management System (TMS) migration boosts localization with improved efficiency, scalability, and advanced integration.

Jan Hofmeister and Laszlo Varga, MultilLingual

A futuristic digital representation of Earth with glowing data points, binary code, and high-speed light streaks symbolizing global data flow, connectivity, and technology

Article | AI Authority

How AI-Driven Strategies Can Fuel Global Business Expansion

Pamela Ghosal examines how AI strategies that drive global business growth through automation, and better customer engagement.

Pamela Ghosal, Director, Brand and Communications, Phrase

Man standing in front of window showing a world map with data points on

Article | Destination CRM

The Strengths and Limitations of ChatGPT for Translation

Jason Hemingway explores how ChatGPT excels in speed and accessibility for translation but struggles with nuance, privacy concerns and specialized content.

Jason Hemingway, CMO, Phrase

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