Spotlight on Phrase

Explore the stories that have been featured across the media in our “Spotlight on Phrase.” This is a compilation of insightful opinions and thoughts on a variety of topics showcasing the value we bring to the industry and businesses alike.

A surreal digital artwork of a woman's face seamlessly merging with geometric glass-like structures in vibrant orange and blue hues, symbolizing the fusion of humanity and technology

Article | MultiLingual

Translation Reimagined With Hyper-Personalized Multilingual Content

Understand how AI-driven multilingual content generation crafts culturally resonant messages, enhancing global engagement through hyper-personalization.

Andrea Tabacchi, Chief Customer Officer, Phrase

A dynamic digital illustration featuring a glowing arrow composed of multicolored light streaks converging and moving upward against a dark background, symbolizing progress, growth, and forward momentum.

Article | MultiLingual

Localization in 2025 – Ecosystems and AI are the future

Georg Ell considers how AI and ecosystems are set to enhance global content personalization, scalability, and operational efficiency.

Georg Ell, CEO, Phrase

A minimalist 3D design featuring a white speech bubble on a vibrant yellow background, accented by large quotation marks in a bold, stylized cartoon style.

Article | Slator

Top Language Industry Quotes of 2024

Slator shares its Top Language Industry Quotes of 2024 including insights from Phrase's CEO, Georg Ell, and Chief Product Offiicer, Simone Bohnenberger-Rich, PhD.

Rocío Txabarriaga, Slator

A dramatic depiction of a thick electrical cable snapping apart, with frayed copper wires and a powerful electric spark arcing between the broken ends, set against a stormy, cloud-filled background.

Article | MultiLingual

The Case for TMS Connectors in the Hyperpersonalization Era

Learn how TMS connectors enable real-time data orchestration and personalized multilingual experiences by centralizing content in the hyper-personalization era.

Jourik Ciesielski, Laszlo Varga, István Lengyel, MultilLingual

A visually striking split-image of a vintage typewriter on the left and a modern laptop on the right, symbolizing the evolution of technology and communication over time

Article | MultiLingual

Unlocking Localization Potential With a Successful TMS Migration

Discover how Translation Management System (TMS) migration boosts localization with improved efficiency, scalability, and advanced integration.

Jan Hofmeister and Laszlo Varga, MultilLingual

A futuristic digital representation of Earth with glowing data points, binary code, and high-speed light streaks symbolizing global data flow, connectivity, and technology

Article | AI Authority

How AI-Driven Strategies Can Fuel Global Business Expansion

Pamela Ghosal examines how AI strategies that drive global business growth through automation, and better customer engagement.

Pamela Ghosal, Director, Brand and Communications, Phrase

Man standing in front of window showing a world map with data points on

Article | Destination CRM

The Strengths and Limitations of ChatGPT for Translation

Jason Hemingway explores how ChatGPT excels in speed and accessibility for translation but struggles with nuance, privacy concerns and specialized content.

Jason Hemingway, CMO, Phrase

Interview | Localization Today

Inside Phrase: The Art and Science of Localization

Francesca, interviewed by Eddie Arrieta on tech + creativity, making localisation strategic, and bold moves shaping software and the industry.

Francesca Sorrentino, Localization Director, Phrase and Eddie Arrieta, CEO, Multilingual Magazine

Article | Dataversity

3 AI Misconceptions That Are Constraining Real-World Results

This article explores three AI misconceptions: overestimating LLM ease-of-use, expecting full automation, and undervaluing infrastructure investment.

Simone Bohnenberger-Rich, PhD, Chief Product Officer, Phrase

« Previous

1 234 5…9