Phrase Achieves AWS Travel and Hospitality Competency

BOSTON, MASS, UNITED STATES, March 23, 2026 – Phrase, a global leader in AI-led language technology, today announced it has achieved the Amazon Web Services (AWS) Travel and Hospitality Competency. The competency recognizes Phrase’s expertise and technical proficiency in helping travel and hospitality organizations scale global content and communication strategies on AWS, to drive customer engagement, conversion, and growth.

For travel and hospitality brands, growth and customer satisfaction depend on how effectively content is managed across the customer journey. Booking workflows, user-generated content and audiovisual promotional assets, every touchpoint demands speed and consistency. Phrase enables organizations to deliver that at scale across markets, languages, and channels.

The AWS Travel and Hospitality Competency helps customers identify skilled AWS Partners with proven expertise in the sector. To earn the designation, AWS Partners undergo a rigorous technical validation process, including a customer reference audit, confirming their ability to deliver secure, scalable, and high-performing solutions on AWS.

“Travel and hospitality brands manage content across dozens of markets, often under serious time pressure. Earning the AWS Travel and Hospitality Competency validates that Phrase gives them the control and confidence to do it well, at the pace and scale the industry demands,”said Jason Hemingway, CMO at Phrase.

By achieving this competency, Phrase strengthens its position within the AWS ecosystem as a trusted partner for enterprise organizations looking to scale global content operations with confidence. Travel and hospitality brands working with Phrase benefit from:

• Reduced risk and faster procurement: AWS validation assures enterprise buyers of trusted, secure solutions with proven industry performance

• Integrated global content delivery: Phrase works across AWS services to power real-time, multilingual content workflows across digital, support, and in-trip touchpoints

• Stronger engagement and conversion: Phrase helps travel and hospitality brands deliver relevant content across the customer journey, driving bookings, improving customer satisfaction, and increasing repeat business

For more information about Phrase’s AWS Travel and Hospitality Competency, visit AWS Travel and Hospitality Solutions.

About Phrase

Phrase is a world leader in AI-led language technology, helping organizations open the door to global business by reaching more people, making deeper connections and driving faster growth across languages and cultures. 

The cloud-based Phrase Platform comes equipped with all the key capabilities a business needs to drive a multilingual content strategy. From AI-driven machine translation and world-leading translation management, to software and multimedia localization, best-in-class workflow automation, quality evaluation and analytics. The Phrase Platform is designed to connect, streamline and manage every possible translation task across the enterprise.

That’s why brands like Uber, Zendesk, Volkswagen, leading LSPs and global SI partners, and thousands of others choose Phrase to help them form meaningful connections with millions of people to accelerate their global growth.

For more information, visit phrase.com.

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