Resources | eBooks

From Cost Center to Growth Catalyst: Rebranding the Localization Function

From Cost Center to Growth Catalyst, co-written with Kevin O’Donnell—Founder of Global10X and an international growth advisor—equips localization leaders with the strategies, frameworks, and metrics they need to reposition their teams as true business drivers. The guide explores how to move beyond the limiting “cost center” label, align localization priorities with Product, Engineering, Marketing, and Growth, and apply proven approaches that connect localization directly to revenue, adoption, and customer experience—ultimately reshaping perceptions and establishing localization as a catalyst for growth.

From Cost Center to Growth Catalyst

The From Cost Center to Growth Catalyst ebook, co-written with Kevin O’Donnell—Founder of Global10X and a seasoned international expansion and growth advisor—provides actionable insights for localization leaders who want to reposition their teams as trusted partners to Product, Engineering, Marketing, and Growth.

By downloading this guide, you’ll discover:

  • Why entrenched perceptions of localization as a cost center hold teams back—and how to overcome them
  • How to align localization priorities with the goals of Product, Engineering, Marketing, and Growth leaders
  • Proven frameworks for rebranding your team and amplifying its business value
  • Key metrics and focus areas that connect localization efforts directly to revenue, adoption, and customer experience
  • Practical strategies and new naming conventions that reinforce your team’s evolving role

Download this guide now and start reshaping the perception of localization in your organization, transforming it into a true growth catalyst.