Continuous localization built for release management
Continuous localization keeps translation moving with your release cycle, not after it. Phrase tracks translation status by release, flags incomplete content before deployment, and gives engineering and localization teams shared visibility into what’s ready to ship.
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Translation status by release
See exactly which strings are translated, in review, or missing for any given release or branch. Instead of finding out post-launch that a locale shipped incomplete, teams get visibility into translation readiness alongside code readiness, the same way you’d track open bugs or pending PRs before a release.
QA gates before deployment
Automated QA checks catch placeholder errors, length overflows, and missing variables before translated content goes live. These checks run as part of the same workflow that syncs content from your repository, so broken strings get flagged before they reach production rather than after.
What are QA gates in a localization workflow?
QA gates are automated checks, for things like missing variables, placeholder errors, or text that overflows its UI space, that run before translated content is deployed. They catch problems that would otherwise only surface after release, in production, in front of users.
Visibility for both engineering and localization teams
Release-readiness data isn’t siloed in the TMS, it’s visible to the people who need it, whether that’s a developer checking if a locale is ready to ship or a localization manager reporting status upward. Shared visibility removes the back-and-forth of manually asking “is this translated yet?”
See what our customers say
Phrase gives Zendesk the ability to automate many processes, allowing us to use AI solutions effectively. With the right automation in place, we can scale our operations further and continue to improve quality.
For a business operating at crypto speed, KuCoin can’t afford inefficiency or compromise. Phrase has helped us build a scalable, intelligent multilingual content engine that supports growth, drives down cost, and keeps us ahead in a 24/7 global market. It’s become more than just a language technology platform. It’s now part of how we stay competitive.
It was a game-changer for us to see platform usage in Japan jump by over 200%, reflecting how better localization can improve user engagement.
Reliable and secure
The Phrase Language Intelligence Platform follows best practices in security, stability and performance. This means we comply with the Principles and Security Statements of ISO 27001, PCI DSS, AWS, CCPA and GDPR. Our infrastructure is one of the most resilient and robust available (zero downtime deployments and a 99.9% uptime), and we work hard to ensure it stays that way.
Here to field your questions on continuous localization
What is translation status by release?
Translation status by release is a way of tracking how complete localization is for a specific version or branch of a product, rather than for the project as a whole. It shows which strings are translated, reviewed, or still missing for that particular release, so teams can confirm a locale is ready before it ships.
How does localization slow down product releases?
Localization typically becomes a release bottleneck when translation work happens outside the development pipeline, through manual exports, spreadsheets, or requests that aren’t tied to a specific release or branch. Without visibility into translation status, teams either delay a release to wait for missing content or ship it incomplete.
Can translation status be tracked across multiple product versions at once?
Yes. With Git-style branching, translation content can be tracked per branch or release, so multiple versions of a product, for example, a current stable release and an upcoming beta, can each show their own translation completeness without interfering with one another.