We’ll be at LocWorld53 in Malmö!
Are you ready to push the boundaries of translation through automation and AI? We’ll show you how at LocWorld53! Taking place in Malmö, Sweden, from June 3-5, 2025, LocWorld brings together industry leaders, forward-thinking brands, and solution providers to share insights, spark ideas, and shape the future of global communication.

Join our session
Design-led Localization Workflow: How to Solve the Conundrum of Siloed Teams in Your Content Journey
In this session, we’ll walk you through how implementing a localization workflow centered around content design in Figma helped Phrase save engineering time and connect product, development, and localization teams in a streamlined, efficient process.
We’ll share each step of our journey, including the technology and tools we used, along with tips and tricks for getting stakeholders from different functions on board. You’ll also get a behind-the-scenes look at our product design process and how developing our own internal best practices can help solve customer challenges.
When: June 4, 2025 from 4:30 pm to 5:15 pm
Where: Live 3
Speakers
Attendees will gain valuable insights on topics including:
- How to think about localization holistically as part of content creation and software development
- How to create a localization workflow leveraging a broader toolset
- How to get your engineering teams on board
More Phrase Action at LocWorld53
Discover where Phrase takes center stage at LocWorld53 as our CEO Georg Ell joins a high-energy panel on the future of localization. Visit the Phrase team at our booth to chat with experts, explore our latest releases, and discover how we’re helping global teams scale with automation and AI.

Don’t miss insights from Phrase CEO, Georg Ell
Panel session: The Future of Localization Starts With You
Thursday, June 5th, 2025
10:15am – 11:00am
Location: High Live 1
Georg Ell, CEO at Phrase, will participate in a panel discussion alongside experts from Maxon and TAUS, moderated by Seprotec. “The Future of Localization Starts With You” will provide each speaker the opportunity to share their vision of what they believe will make the localization industry truly successful. Expect to hear big ideas, unexpected angles, and thought-provoking proposals.
Audience participation is at the heart of this session. You’ll step into the role of investors, deciding which vision deserves to be backed. Expect energy, fresh perspectives, and an open invitation to rethink what it will take to make localization truly indispensable.
Phrase Sponsored Keynote
Hear from Georg as he introduces the keynote session: “The Upside of Uncertainty”
Wednesday, June 4, 2025
11:15-12:15pm
Location: High Live 1.

Meet Us at the Exhibitor Area
Visit us at booths #101 and #201, right outside the plenary. Meet the Phrase team, experience live demos, and explore how we’re redefining the future of localization. Learn how our latest releases, including our March launch focused on going beyond literal translation, are powered by automation and AI. Explore how these innovations are designed to deliver faster, smarter, and more context-aware global content.
Plus we’re running an exciting giveaway, for those attendees who visit all three booths: Phrase, DeepL and Accolad. Get your card stamped at each one to be entered into a prize draw and be in with a chance to win a Kindle Scribe!