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Matt Owen Senior Content Manager

Matt Owen

Matt Owen is Senior Content Manager at Phrase. Matt has an extensive background in technology and content marketing, and has worked at businesses ranging from 2-man start-ups to supermajors and unicorns. In his spare time he can be found podcasting and playing music.
Service failure costs businesses over $10 trillion globally, yet most organizations are still relying on shortcuts, surface-level metrics, and technology-led assumptions to manage their customers. As they scale, many lose sight of what a customer base actually is, how it behaves, and what really drives long-term value. In this episode of In Other Words, host Jason Hemingway sits down with Aarron Spinley, co-founder of the Field Bell Institute and author of The Customering Method, to challenge some of the most widely accepted ideas in CX, marketing, and growth.

Localization strategy

Aarron Spinley: Why customer experience is built on flawed assumptions (and what leaders should do instead).

Service failure costs businesses over $10 trillion globally, yet most organizations are still relying on shortcuts and surface-level metrics to manage their customers. Aarron Spinley, author of The Customering…

Global business

Global retail challenges 2026: 7 hurdles and the strategies to overcome them

Retailers in 2026 face mounting pressure from economic uncertainty, fragile supply chains, cybersecurity threats, and rising competition from direct-to-consumer brands. This guide breaks down the key challenges…

Localization strategy

Chris Dell: Former Booking.com exec on the hidden operating system behind global scale

Chris Dell spent 14 years building content at Booking.com, but his perspective goes far beyond volume. In this episode, he explores why content is the hidden operating system behind global scale, how trust…

Global business Localization strategy

Global travel growth is accelerating, but conversion and loyalty are won locally

Every head of product knows that users want to feel at ease and well understood when they use a new app or website. If travel brands can achieve this by adapting to each user’s culture, language, and predicted…

Localization strategy Translation management

Why localization ecosystems outperform traditional vendor setups: Insight from Argos Multilingual and Personio

Localization teams often spend more time coordinating vendors than managing translation. In this webinar discussion, Personio, Argos Multilingual, and Phrase explore how ecosystem collaboration can remove…

Localization strategy

The cloud nexus: Localized infrastructure and the next tech revolution

Hybrid cloud, edge AI and 5G are transforming how global technology platforms operate. As infrastructure becomes more distributed, companies must manage new challenges around compliance, content delivery,…

Global business

Todd Unger: The ten seconds to win or lose a customer

Todd Unger, Chief Experience Officer at the American Medical Association, discusses how modern buying decisions often happen in just seconds. In this episode of In Other Words, he explores the “tornado…

Global business

Rethinking retail growth: why precision beats scale

Retailers are chasing scale, but growth in 2026 comes from precision. Learn how market-aware omnichannel, adaptive AI, localized mobile commerce, and culturally relevant social strategies unlock higher…
 Abstract representation of flowing digital data with hexagonal patterns, depicting the concept of AI and technology in translation and localization.

Global business Localization strategy Translation management

Enterprise localization platform comparison: Phrase vs Smartling, XTM, Lokalise and more

What is the best language technology platform for your business? Discover the best fit in our practical 2026 guide to choosing the right translation management system or localization platform for global…
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