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Global business

Nine ways language can improve the customer experience

Expanding into new markets is a powerful growth strategy for retailers, but success depends on delivering a seamless and engaging customer experience. In this article, we explore nine key ways that translation and localization can enhance the shopping experience, helping retailers connect with global audiences and maximize ecommerce potential.
A woman types on a laptop at a wooden table, with a cup of coffee nearby. The laptop screen displays a document with text, while digital overlays of binary code and network lines emphasize the integration of AI technology in content creation. A smartphone is placed on the table, reflecting a modern, tech-driven workspace.

Global business

The impact of AI-driven translation on global content marketing

Discover how combining AI with human expertise drives engagement and growth across international markets.
A promotional ebook cover image for "Maximizing Global Ecommerce Sales: How Language Creates a Strategic Advantage" by Phrase. The image features a person holding a credit card while shopping on an ecommerce website on a laptop. The website displays a "Shop Now" banner promoting a discount, and the image highlights the role of language in ecommerce success with colorful icons representing different languages. The Phrase logo is positioned at the bottom left, accompanied by a modern gradient background.

Global business

The key role of language and customer experience in global growth

Discover how AI-driven solutions can help you break language barriers, boost customer experience, and increase conversion rates. Read on to explore key insights from our latest ebook, Maximizing Global Ecommerce Sales: How Language Creates a Strategic Advantage, and learn best practices for successful global expansion.
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Global business

Lessons from the Automotive Industry: How Suzuki’s Localization Strategy Dominated India

Discover how Maruti Suzuki mastered localization to dominate the Indian market, while Ford stumbled. Learn key lessons on cultural adaptation, customer insights, and AI-driven strategies to fuel global success.
Feature image for the blog post titled "Great Expectations: Localization in 2025," showcasing four panelists: Marco Trombetti (Translated), Renato Beninatto (Nimdzi), Luz Pineda (Motorola Solutions), and Georg Ell (Phrase), set against a deep blue background with the title prominently displayed.

Global business

Step into 2025: Key Localization Trends to Watch

Explore the future of localization with insights from leading experts at Translated, Nimdzi, Motorola Solutions, and Phrase, and discover how AI and LLMs are reshaping the language industry for 2025 and beyond.
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Global business

Going Global: Mobile App Localization Strategies to Win Customers and Drive Growth

Discover how mobile app localization accelerates global market expansion. Learn through real-world case studies about the role of cultural awareness, strategic planning, and localization technology in driving growth and improving ROI.

Global business

Ethical AI: The Evolving Role of Localization Managers

Explore how localization managers play a crucial role in using AI ethically within the translation industry, balancing automation with cultural sensitivity, and addressing issues like bias and transparency to safeguard translation quality and inclusivity.
The exterior of the Monterey Conference Center with signage for LocWorld Monterey 2024, a conference focused on localization, AI, and global communication strategies, showing people entering the building under a clear blue sky.

Global business

LocWorld Monterey 2024: Seven Key Trends and Takeaways

Discover the top trends from LocWorld Monterey 2024, including AI’s transformative role in localization, strategies for global reach, and insights on building accessible, inclusive digital experiences.
Silhouette of a business professional with futuristic data visualizations and global maps overlayed, representing the use of AI tools and analytics in global business expansion and localization efforts.

Global business

Choosing the Right AI Tools to Power Your Global Business Expansion

Discover how AI-enabled tools can streamline your localization efforts, helping you expand globally with efficiency and consistency, and explore key criteria for international growth.